Hitwise News On Gasta.com
Feature Article
The brands topping the World Cup sponsorship league
Peroni, sponsors of the Italian team and England sponsors, Carlsberg saw the greatest number of UK Internet searches of all World Cup sponsors during the week ending 26/06/2010. Searches for Peroni, increased by 50% between the week ending June 19 and the week ending June 26, although the Italian team were on their way home from South Africa by June 24. Peroni's Experian Hitwise World Cup Index score increased from 100 to 150 based upon the volume of searches for the brand.
The promise of a last-16 tie against Germany saw UK Internet searches for Carlsberg increase by a third, while searches for Pepsi, sponsors of the USA, increased by the same amount. Telecoms businesses T-Mobile and Vodafone (down from fourth place in week two's index) completed the top five, but with a much lower increase in the volume of searches.
The results highlight the relative dominance of drinks brands in generating online buzz in the 2010 World Cup. Budweiser topped the brand index for the week ending 26/06/2010 with a 25% increase in online searches, while in the first week of the tournament, beer companies made up four of the top five performers.
Overall the best performing sector was food and drink, with a 4.8% increase in searches, followed by technology and telecoms with a 2.8% increase.
View the full article and past Brand Indexes.
Brand Index Week 3 - top five performers
Rank Brand Experian Hitwise Brand Search Index, w/e 19th June Experian Hitwise Brand Search Index w/e 26th June Week on week change (%)
1. Peroni 100 150 50.0%
2. Carlsberg 60 80 33.3%
3. Pepsi 49 65 33.3%
4. T-Mobile 110 118 7.2%
5. Vodafone 127 136 7.0%
Fast Movers
LoveFilm - www.lovefilm.com
Position for April 2010 - #134
Position for May 2010 - #89
Positions jumped - 45
Ranking 89th during May 2010, LoveFilm is now one of the top 100 websites in the UK, and the 11th most popular online retailer (putting it ahead of a number of big names including: B&Q, ASOS, Apple, Top Shop, Currys, and HMV). LoveFilm is also the second most visited movie website in the UK after IMDB.
Since taking over Amazon's DVD rental business in early 2008, UK internet traffic to LoveFilm has increased by 150%. Unlike most other retailers, the DVD rental subscription service isn't particularly reliant on search engines for traffic (they account for just one-fifth of visits vs. two-fifths for the typical retailer). Instead, other key sources of traffic are social networks (it is the 8th most popular retailer visited after Facebook), email and entertainment websites - with much of the former traffic coming via advertising, affiliates and refer a friend schemes.
News In Brief
Budget 2010: the online response
Given the wide range of changes introduced in the recent budget announcement, it was no surprise that many people went online to research both the key points and finer details. On 22/06/2010 1 in every 179 UK searches was budget related, including 21 of the top 1000 terms. 'budget 2010' was the 25th most searched for term in the UK on the day of the budget announcement, making it the top generic term ('budget' was 29th overall and 'world cup 2010' was 32nd).
After a number of the variations on the word 'budget', the next most popular term was 'capital gains tax', with tax credits, child benefit, VAT and the disability living allowance also picking up references in the top 1,000. 'bbc budget' was the top branded term ('sky news live' fell slightly outside of the top 1,000) and George Osbourne was the most searched for politician, followed by Harriet Harman (also falling outside the top 1,000).
As expected, both BBC News and Sky News experienced spikes in traffic following the budget announcement. Taking into account some of the smaller sites that benefited from traffic, Telegraph Blogs experienced the biggest increase (87% increase in UK Internet visits between 21/06/10 and 22/06/10), followed by Telegraph Shares (85%), Yahoo! Finance (74%) and MSN Money (60%).
View the 21 budget-related terms and read the full article.
Promotions
Hitwise 101 Training Webinar
Whether you are new to Hitwise or simply in need of a refresher, this 45 minute pre-recorded webinar will help you get the most out of your Hitwise subscription.
View the recording.
Hot Consumer Electronics List
The Hot Consumer Electronics List is a dynamic Excel-based report which leverages Hitwise's weekly search term data to produce an on-the-pulse view of the Consumer Electronics sector in the UK. Email marketing.uk@hitwise.com to find out how the Hot Consumer Electronics List helps marketers maximise PPC investment, assess and adjust search strategy to increase profits, maximise content appeal, effectively manage supply chains and improve campaign scheduling.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise United Kingdom - www.hitwise.com/uk".
Additionally, if you require assistance with statistics or content, please feel free to contact our marketing team at newsletter.uk@hitwise.com.
Showing posts with label Belfastmediagroup. Show all posts
Showing posts with label Belfastmediagroup. Show all posts
Wednesday, June 30, 2010
Thursday, January 08, 2009
Gasta Opinion: Why the forecasters are wrong about digital in 2009
While the pundits may be singing a similar tune when it comes to digital advertising's immediate future, here are a few points they may not have considered.
It's the first full work week of the New Year, and already I'm tired of the constant vacillation in moods concerning the health of internet marketing.
Depending on whom you believe, digital marketing will either follow newspapers into oblivion in 2009, or it will be hit hard but not quite as hard as other media. Hardly any of the pundits give it a positive outlook. And that's a shame, with self-fulfilling prophecies and all…
There are quite a few assertions, though, that are fairly consistently questionable from pundit to pundit when it comes to predicting digital's future. Among them:
1. Failing to grow at the same rate as last year is some sort of failure -- If digital advertising grew at 10-15 percent last year, and it will hit only 7-9 percent growth this year, that's not a failure. Accelerated year-over-year growth for any market sector, whether it be manufacturing, biotech engineering, or financial services, is unsustainable in the long term. Things have to slow down at some point. If digital advertising slows down but still grows in an economy where the word "Depression" is still commonly used in headlines for op-ed pieces, I think we're doing rather well, thankyouverymuch!
My other issue with this is that more marketers are doing things with digital that are not classified as advertising and probably don't get tracked by the prognosticators. Suppose your recommended solution to an e-commerce client is not to buy a bunch of ad banners, but instead to pay to have their digital shelf presence enhanced. Is that advertising? No. Does it address the business problem your client is trying to solve? Most definitely. Will such a deal get picked up by the powers-that-be who track internet spending? Probably not.
2. Video and social media need an ad model -- It's true that in order to make money the way that Yahoo, MSN, and Platform-A do, Facebook will need to improve its ad model. And yes, something will have to come along that can replace pre-roll and overlay ads in video. But hinging digital's growth potential on these ad model conundrums is a mistake, I think.
If video advertising won't scale appropriately (and I do believe it will to a certain degree in 2009), marketers might turn to other non-advertising ways to leverage video. Viral strategies, video syndication, and content sponsorship are all ways of making video work in ways that enhance the bottom line without registering on someone's radar as an ad spend.
As long as social networks can continue to capture everyone's attention the way they have in the last few years, I doubt the lack of an ad model will put them under. Not as long as I'm spending what I do on things like Facebook gifts and Facebook ads. I think there's a lot of potential in something like Facebook ads -- not the big banner deals they do, but the smaller, targeted buys that would appeal to small business marketers. I've used Facebook ads both to recruit people for positions at Underscore and to try to sell my home. In both cases, sub-$100 investments have yielded huge gains. If Google still has plenty of potential to roll up many thousands of small, self-serve ad deals in order to make money, why not Facebook?
3. Performance-based advertising will be where the growth is -- I've seen this prediction made by many of the pundits, followed by some Google-flattering comment about how search will drive modest growth in 2009. In the short term, this might be the case, but I think we've already seen what happens in digital when too many advertisers shift their focus to DR and performance-based digital media. Things quickly get crowded. Clearance issues abound. Lead and sale volumes drop sharply unless concessions are made with respect to price and environment. This is how we weathered the last downturn, and display never really went away and experienced a rebirth when the economy turned around and marketers learned to trust digital again.
I question these three assertions, and I'm skeptical that the equation is as simple as many of the pundits make it out to be. I'm also optimistic for another reason: Analysts and pundits who don't work in digital on a day-to-day basis often have trouble understanding the dynamic of how marketing budget decisions are made. I see a lot of potential out there for marketers and brand managers to come to the conclusion that their diminished budgets can't afford last year's levels of broadcast, and for those marketers to consider digital-heavy or digital-only options for marketing campaigns.
However, it turns out in 2009, I don't think we should resign ourselves to slowed growth or declines this year. People who work in digital tend to be people who thrive in chaos. There's certainly a good deal of chaotic behavior out there in the floundering economy, and I wouldn't be surprised if we figure out how to capitalize on it this year.
Tom Hespos is president of Underscore Marketing and blogs at Hespos.com.
It's the first full work week of the New Year, and already I'm tired of the constant vacillation in moods concerning the health of internet marketing.
Depending on whom you believe, digital marketing will either follow newspapers into oblivion in 2009, or it will be hit hard but not quite as hard as other media. Hardly any of the pundits give it a positive outlook. And that's a shame, with self-fulfilling prophecies and all…
There are quite a few assertions, though, that are fairly consistently questionable from pundit to pundit when it comes to predicting digital's future. Among them:
1. Failing to grow at the same rate as last year is some sort of failure -- If digital advertising grew at 10-15 percent last year, and it will hit only 7-9 percent growth this year, that's not a failure. Accelerated year-over-year growth for any market sector, whether it be manufacturing, biotech engineering, or financial services, is unsustainable in the long term. Things have to slow down at some point. If digital advertising slows down but still grows in an economy where the word "Depression" is still commonly used in headlines for op-ed pieces, I think we're doing rather well, thankyouverymuch!
My other issue with this is that more marketers are doing things with digital that are not classified as advertising and probably don't get tracked by the prognosticators. Suppose your recommended solution to an e-commerce client is not to buy a bunch of ad banners, but instead to pay to have their digital shelf presence enhanced. Is that advertising? No. Does it address the business problem your client is trying to solve? Most definitely. Will such a deal get picked up by the powers-that-be who track internet spending? Probably not.
2. Video and social media need an ad model -- It's true that in order to make money the way that Yahoo, MSN, and Platform-A do, Facebook will need to improve its ad model. And yes, something will have to come along that can replace pre-roll and overlay ads in video. But hinging digital's growth potential on these ad model conundrums is a mistake, I think.
If video advertising won't scale appropriately (and I do believe it will to a certain degree in 2009), marketers might turn to other non-advertising ways to leverage video. Viral strategies, video syndication, and content sponsorship are all ways of making video work in ways that enhance the bottom line without registering on someone's radar as an ad spend.
As long as social networks can continue to capture everyone's attention the way they have in the last few years, I doubt the lack of an ad model will put them under. Not as long as I'm spending what I do on things like Facebook gifts and Facebook ads. I think there's a lot of potential in something like Facebook ads -- not the big banner deals they do, but the smaller, targeted buys that would appeal to small business marketers. I've used Facebook ads both to recruit people for positions at Underscore and to try to sell my home. In both cases, sub-$100 investments have yielded huge gains. If Google still has plenty of potential to roll up many thousands of small, self-serve ad deals in order to make money, why not Facebook?
3. Performance-based advertising will be where the growth is -- I've seen this prediction made by many of the pundits, followed by some Google-flattering comment about how search will drive modest growth in 2009. In the short term, this might be the case, but I think we've already seen what happens in digital when too many advertisers shift their focus to DR and performance-based digital media. Things quickly get crowded. Clearance issues abound. Lead and sale volumes drop sharply unless concessions are made with respect to price and environment. This is how we weathered the last downturn, and display never really went away and experienced a rebirth when the economy turned around and marketers learned to trust digital again.
I question these three assertions, and I'm skeptical that the equation is as simple as many of the pundits make it out to be. I'm also optimistic for another reason: Analysts and pundits who don't work in digital on a day-to-day basis often have trouble understanding the dynamic of how marketing budget decisions are made. I see a lot of potential out there for marketers and brand managers to come to the conclusion that their diminished budgets can't afford last year's levels of broadcast, and for those marketers to consider digital-heavy or digital-only options for marketing campaigns.
However, it turns out in 2009, I don't think we should resign ourselves to slowed growth or declines this year. People who work in digital tend to be people who thrive in chaos. There's certainly a good deal of chaotic behavior out there in the floundering economy, and I wouldn't be surprised if we figure out how to capitalize on it this year.
Tom Hespos is president of Underscore Marketing and blogs at Hespos.com.
Monday, November 24, 2008
Gasta News:Mobile internet is growing eight times faster than PC-based web
Mobile internet is growing eight times faster than PC-based web
The mobile internet is growing eight times faster than traffic to the PC-based web, according to the first set of mobile data from Nielsen Online.
The research company has released its first Mobile Media findings which show traffic on the mobile internet increased by 25% to 7.3m during 3Q 2008. The survey found 25% of mobile internet users are aged 16-24 compared with just 12% who are older than 55.
BBC News is the most popular mobile internet site, attracting 1.7m
Kent Ferguson, senior analyst for Nielsen, said the mobile web was a great opportunity for advertisers and publishers to reach important demographic groups. "People often need fast, instant access to weather or sports news and mobile can obviously satisfy this, wherever they are," he said.
The mobile internet is growing eight times faster than traffic to the PC-based web, according to the first set of mobile data from Nielsen Online.
The research company has released its first Mobile Media findings which show traffic on the mobile internet increased by 25% to 7.3m during 3Q 2008. The survey found 25% of mobile internet users are aged 16-24 compared with just 12% who are older than 55.
BBC News is the most popular mobile internet site, attracting 1.7m
Kent Ferguson, senior analyst for Nielsen, said the mobile web was a great opportunity for advertisers and publishers to reach important demographic groups. "People often need fast, instant access to weather or sports news and mobile can obviously satisfy this, wherever they are," he said.
Wednesday, October 29, 2008
Gasta News:Microsoft, Google and Yahoo
Microsoft, Google and Yahoo have signed a global code of conduct promising to offer better protection for online free speech and against official intrusion.
The Global Network Initiative follows criticism that companies were assisting governments in countries like China to censor the Internet.
The guidelines seek to limit what data should be shared with authorities, in cases where free speech is an issue.
"This is an important first step," said Mike Posner of Human Rights First.
He told the BBC "What this is is a recognition by all these tech companies, the human rights groups and social investors that there has to be a collective response to this growing problem.
"Companies need to step up to the plate and be more aggressive in challenging unwarranted government interference," he said.
The initiative states that privacy is "a human right and guarantor of human dignity," and the agreement commits the companies to try to resist overly broad demands for restrictions on freedom of speech and the privacy of users.
They will also assess the human rights climate in a country before concluding business deals and make sure their employees and partners follow suit.
"These principles are not going to be a silver bullet, but the most important point for me is to provide transparency," said Danny O'Brien of the Electronic Frontier Foundation.
"We have joined this initiative because we know that a wide range of groups working together can achieve much more than the company acting alone," said Andrew McLaughlin, Google's director of global public policy.
'Valuable roadmap'
The impetus for such an agreement follows years of criticism that a number of businesses, including Google, Yahoo and Microsoft have complicity built what has been dubbed the "Great Firewall of China".
Google has been accused of complying with Chinese government demands to filter internet searches to eliminate query results regarding topics such as democracy or Tiananmen Square.
Microsoft has come under attack for blocking the blog of a prominent Chinese Media researcher who posted articles critical of a management purge at the Beijing News Daily.
Canadian researchers uncovered that a Skype joint venture in China monitored users' communications.
And a Chinese reporter Shi Tao was jailed for 10 years after Yahoo China provided his personal information to the Chinese government.
Today Yahoo co-founder and CEO Jerry Yang welcomed the new code of conduct.
"These principles provide a valuable roadmap for companies like Yahoo operating in markets where freedom of expression and privacy are unfairly restricted.
"Yahoo was founded on the belief that promoting access to information can enrich people's lives and the principles we unveiled today reflect our determination that our actions match our values around the world," said Mr Yang.
While China has been painted as the worst abuser, Colin Maclay of the Berkman Centre for Internet and Society at Harvard University said there are other countries and governments all over the world at fault.
"The number of states actively seeking to censor online content and access personal information is growing.
"And the means employed - technical, social, legal, political - are increasingly sophisticated, often placing internet and telecommunications companies in difficult positions."
'Business case'
The Global Network Initiative was drawn up by the internet companies along with human rights groups, academics and investors.
Adam Kanzer who is the managing director and general counsel at Domini Social Investments said as well as being the right thing to do, it also makes good business sense.
He told BBC News "When you see the industry being caught up in the tactics of various regimes around the world, the business case is very clear. Freedom of expression and privacy is core to their business.
"They depend on a wide open, freely accessible and secure internet. That's what they are about. If people don't trust the internet and believe they are secure, then that is counterproductive to their business."
The effort is already being seen by some as not going far enough.
"After two years of effort, they have ended up with so little," said Morton Sklar executive director for the World Organisation for Human Rights USA.
"It is very little more than a broad statement of support for a general principle without any concrete backup mechanism to ensure that the guidelines will be followed."
Mr Posner of Human Rights First disputes that and said this agreement has not been set up as a "gotcha system" but as a way "to work with companies to get them to improve what they are doing, credit them when they do it and call them out if they fail."
While it is hoped many more companies will sign up, two European telecommunications firms, France Telecom and Vodafone, are already said to be considering adding their names.
The Global Network Initiative follows criticism that companies were assisting governments in countries like China to censor the Internet.
The guidelines seek to limit what data should be shared with authorities, in cases where free speech is an issue.
"This is an important first step," said Mike Posner of Human Rights First.
He told the BBC "What this is is a recognition by all these tech companies, the human rights groups and social investors that there has to be a collective response to this growing problem.
"Companies need to step up to the plate and be more aggressive in challenging unwarranted government interference," he said.
The initiative states that privacy is "a human right and guarantor of human dignity," and the agreement commits the companies to try to resist overly broad demands for restrictions on freedom of speech and the privacy of users.
They will also assess the human rights climate in a country before concluding business deals and make sure their employees and partners follow suit.
"These principles are not going to be a silver bullet, but the most important point for me is to provide transparency," said Danny O'Brien of the Electronic Frontier Foundation.
"We have joined this initiative because we know that a wide range of groups working together can achieve much more than the company acting alone," said Andrew McLaughlin, Google's director of global public policy.
'Valuable roadmap'
The impetus for such an agreement follows years of criticism that a number of businesses, including Google, Yahoo and Microsoft have complicity built what has been dubbed the "Great Firewall of China".
Google has been accused of complying with Chinese government demands to filter internet searches to eliminate query results regarding topics such as democracy or Tiananmen Square.
Microsoft has come under attack for blocking the blog of a prominent Chinese Media researcher who posted articles critical of a management purge at the Beijing News Daily.
Canadian researchers uncovered that a Skype joint venture in China monitored users' communications.
And a Chinese reporter Shi Tao was jailed for 10 years after Yahoo China provided his personal information to the Chinese government.
Today Yahoo co-founder and CEO Jerry Yang welcomed the new code of conduct.
"These principles provide a valuable roadmap for companies like Yahoo operating in markets where freedom of expression and privacy are unfairly restricted.
"Yahoo was founded on the belief that promoting access to information can enrich people's lives and the principles we unveiled today reflect our determination that our actions match our values around the world," said Mr Yang.
While China has been painted as the worst abuser, Colin Maclay of the Berkman Centre for Internet and Society at Harvard University said there are other countries and governments all over the world at fault.
"The number of states actively seeking to censor online content and access personal information is growing.
"And the means employed - technical, social, legal, political - are increasingly sophisticated, often placing internet and telecommunications companies in difficult positions."
'Business case'
The Global Network Initiative was drawn up by the internet companies along with human rights groups, academics and investors.
Adam Kanzer who is the managing director and general counsel at Domini Social Investments said as well as being the right thing to do, it also makes good business sense.
He told BBC News "When you see the industry being caught up in the tactics of various regimes around the world, the business case is very clear. Freedom of expression and privacy is core to their business.
"They depend on a wide open, freely accessible and secure internet. That's what they are about. If people don't trust the internet and believe they are secure, then that is counterproductive to their business."
The effort is already being seen by some as not going far enough.
"After two years of effort, they have ended up with so little," said Morton Sklar executive director for the World Organisation for Human Rights USA.
"It is very little more than a broad statement of support for a general principle without any concrete backup mechanism to ensure that the guidelines will be followed."
Mr Posner of Human Rights First disputes that and said this agreement has not been set up as a "gotcha system" but as a way "to work with companies to get them to improve what they are doing, credit them when they do it and call them out if they fail."
While it is hoped many more companies will sign up, two European telecommunications firms, France Telecom and Vodafone, are already said to be considering adding their names.
Thursday, July 03, 2008
Gasta News: Orange Makeover
Orange will kick off a £30m makeover this week?
The operator has worked with creative agency Fallon to produce a global integrated campaign which it said is its biggest yet.
The campaign involves advertising around its new "I am..." positioning, along with changes to 120 consumer touch points including its call centres and stores.
The Orange portal will be updated to reflect the changes with more inclusion of user-generated
Friday, June 27, 2008
Gasta Seo: Reputation Management
If your website or products suffer from bad reviews or negative feedback, Sometimes disguised as “constructive criticism” do not sit and hope that it will go away; this is a set of circumstances that you can and must change and influence. Everyone would much rather receive a pat on the back, but how do you stop this negativity from getting in the way of your clients? It’s called reputation management, sometimes clients marketing can conflict with the reputation of an area or a ‘ghettoisation’ as happened with West Belfast during the prolonged troubles, However when local communities started to respond to this negative portrayal in a positive way by starting community festivals instead of traditional ‘bonfires’ and demonstrating and discussing all the positive aspects of the West Belfast community such as low crime, lively social networks, strong community support groups, and neighbourliness. What happened was a complete turnaround of the perception of West Belfast as a ‘ghetto’ into one of a vibrant community that has become a Mecca for conflict resolution.
Gasta SEO Services explains that reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. They also suggest participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc. and building up the positive picture of your website to downgrade and diminish the negative comments and to help gain positive momentum.
Gasta SEO Services explains that reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. They also suggest participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc. and building up the positive picture of your website to downgrade and diminish the negative comments and to help gain positive momentum.
Friday, February 01, 2008
Gasta News: Microsoft to buy Yahoo for $44.6bn (£22.4bn)
The offer, contained in a letter to Yahoo's board, is 62% above Yahoo's closing share price on Thursday.
Yahoo cut its revenue forecasts earlier this week and said it would have to spend an additional $300m this year trying to revive the company.
It has been struggling in recent years to compete with Google, which has also been a competitor to
"We have great respect for Yahoo, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market,"
Chairman quit
There has not yet been any comment from Yahoo.
Its chief executive, Jerry Yang, announced on Tuesday that he intended to lay off 1,000 staff as part of a restructuring plan.
Terry Semel, who stepped down as chief executive last June, also quit as non-executive chairman on Thursday.
Yahoo shares have fallen 46% since reaching a year-high of $34.08 in October. They rose 54% in pre-market trading.
"Ultimately this corporate marriage was forced by the rise of Google, which has grown into a serious competitor for both
"It is a shotgun marriage, but the person holding the shotgun is Google."
'Exorbitant premium'
According to its letter to Yahoo,
"A year has gone by, and the competitive situation has not improved,"
But there has been some concern about the price that
"To me, the premium seems exorbitant, for what is a dwindling business," said Tim Smalls from the brokerage firm Execution LLC.
"I personally don't see how the synergies of
Other analysts were more enthusiastic about the offer.
"It is a fantastic offer. It is game on," said Colin Gillis from Canaccord Adams.
"This consolidates the marketplace down to Google versus
Wednesday, January 30, 2008
GASTA WEB 2.0
We will soon be launching our next generation web.20 multimedia search, this version is almost complete and has simple push button administration areas that control search feeds, adverts, links, and keywords, all linked by our InstantLinks, InstantAds, and SearchMatch products. Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. Users can also bookmark videos, images, webpage’s, and view their search history.
This is a new innovation in web directories and dynamic linking, and part of the new exciting Gasta interface. Gasta’s new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.
Please feel free to have a look around http://www.mysearchmachine.com
Monday, January 28, 2008
Belfastmediagroup:strategic alliance with gasta.com
Belfastmediagroup announces new online strategy with gasta.com, heres how the announcement was made on the new Belfastmediagroup websites front pages.
"Equally exciting is the move towards digital 'citizen' hubs across the city as we roll out our newly-acquired sites including, southbelfast.com and belfasteast.com. These hubs are being developed under our new strategic alliance with gasta.com, the successful search engine company based in Belfast which enjoys marketing deals with yahoo, askjeeves and google. These sites will carry the news and advertisements from the Belfast Media Group newspapers while tailoring their offering to the younger reader with 'what's on' lists of local pubs and restaurants, cinema listings and photo-ordering facilities."
"Equally exciting is the move towards digital 'citizen' hubs across the city as we roll out our newly-acquired sites including, southbelfast.com and belfasteast.com. These hubs are being developed under our new strategic alliance with gasta.com, the successful search engine company based in Belfast which enjoys marketing deals with yahoo, askjeeves and google. These sites will carry the news and advertisements from the Belfast Media Group newspapers while tailoring their offering to the younger reader with 'what's on' lists of local pubs and restaurants, cinema listings and photo-ordering facilities."
Subscribe to:
Posts (Atom)
Posts
