Gasta News: Brand turf war

Paid Search:Low intensity warfare on Google plains

Agencies aren't practicing what they preach when it comes to using paid search to market their brands, according to Adweek, and while these agencies are sleeping, some of their smaller competitors are using paid search to their advantage.

Buying your brand name would seem logical, but of the 56 agencies assessed by Adweek, only five had sponsored links tied to their names on Google. The others did not have paid search links, but their web pages generally appeared near the top of the search results.

"It's very difficult to recommend certain things to your clients if you're not in the game yourself," said Craig Conrad or Interpublic Group's Campbell-Ewald. "So often we're focused on our client business [that] sometimes it's easy to forget about our own brand."

While brand advertisers are up in arms over Google's lack of enforcement when it comes to piggybacking, it seems that some smaller agencies are actually using the practice themselves. A search for OgilvyInteractive yields a sponsored link for Stein Rogan + Partners, a small New York agency.

"Why not put ourselves out there as a viable alternative?" said Tom Stein, Stein Rogan's CEO. "It's a little bit of counter-marketing."

Gasta search convergence

The Register reports that Microsoft is to acquire Norwegian business search engine company Fast Search and Transfer for 6.6bn kroner ($1.23bn)

The software giant said it would pay 19 Norwegian kroner a share for the Oslo-based firm, which represents a 42 per cent premium to the closing share price on 4 January, the day before Microsoft stepped in with its bid.

Fast's board of directors and nearly half of its shareholders have already voted in favour of the buy-out and urged its remaining shareholders to accept Redmond's hefty offer.

In recent months Microsoft has beefed up its Web 2.0 intentions by investing in a number of data centres inside and outside the US as it clambers for a larger chunk of the search engine pie.

The Fast deal, which should be completed in the second quarter of 2008 subject to the usual regulatory approvals, will give the firm tailored internet search functions for corporate customers that include the likes of United Parcel Services and Deutsche Telekom AG.

Publicly-listed Fast said it welcomed the arrival of the Bill Gates jamboree, perhaps unsurprising given that in its last set of results the firm reported a third-quarter loss of $100m.

GASTA WEB 2.0

We will soon be launching our next generation web.20 multimedia search, this version is almost complete and has simple push button administration areas that control search feeds, adverts, links, and keywords, all linked by our InstantLinks, InstantAds, and SearchMatch products. Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. Users can also bookmark videos, images, webpage’s, and view their search history.

This is a new innovation in web directories and dynamic linking, and part of the new exciting Gasta interface. Gasta’s new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Please feel free to have a look around http://www.mysearchmachine.com

And let us know what you think, we would like the opportunity to discuss future strategies partners and individuals.

Gasta the amoebic replicant

Gasta the amoebic replicant

Growing faster and replicating itself across the universe how big can Gasta get?

Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. This is a new innovation in web directories and dynamic linking, and part of the new exciting gasta interface. When designing a new interface a range of disciplines must be used to create the best experience for the interface user, Gasta.com's new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.