The Guardian launched its first iPhone application today , providing readers with instant access to the latest news stories and multimedia features, including full-screen photo galleries and audio podcasts, on their Apple smartphones.
The application allows users to change the home page and prioritise content most relevant to them, including writing from columnists such as Charlie Brooker and Polly Toynbee. There is also an offline mode allowing users to download content that can be read when there is no mobile signal. iPhone users can download the application for £2.39.
Jonathan Moore, the Guardian's mobile product manager, said key aims in the development of the application were fast downloading, individual customisation, an elegant design and ease of navigation.
Emily Bell, director of digital content, for Guardian publisher Guardian News & Media, said: "For a long time, the paper and the web were similar in various ways, but today the web is very different. Making content available on different platforms is the key as it is fundamental to success in the digital world.
"Anyone who thinks that the internet just looks like a desktop screen is somewhat behind. That might largely have been the fact five or six years ago. Now, it is clear that the web is highly distributive, so reaching out to your reader you have to engage on different platforms."
Last night, the application became the top paid-for app in the UK. More than 2 million people have downloaded the New York Times's iPhone application.
Apple's iPhone launched in June 2007 and it now has about 30 million users globally. A further 20 million users of the Apple iTouch – which offers wireless web access – can also download applications.
Newspaper publishers wrestling with how to make money online as print revenues decline are also hoping that mobile users may provide a new source of income. The Daily Telegraph offers its iPhone application free, with advertising, while the Financial Times provides a free application but asks readers to pay for content after clicking on 10 articles.
"Trying to convince readers to pay for news content on a PC is going to be incredibly difficult, so it's no surprise that newspapers are looking to mobile apps as a way to raise funds," said Tom Dunmore, consulting editor of Stuff magazine
He added: "iPhone users have shown themselves willing to pay for personalised experiences. I'm sure the Guardian app will find a large audience who will be proud to file the Guardian alongside their games and messaging apps."
Showing posts with label gasta tech news. Show all posts
Showing posts with label gasta tech news. Show all posts
Monday, December 14, 2009
Friday, October 23, 2009
Gasta Tech News: Social Media and Search engines
Facebook/Twitter Use May Now Mean More for Google/Bing Rankings by Chris Crum
Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.
Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.
Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.
Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.
Sunday, October 11, 2009
Gasta Tech News: Social Media Will Not Replace Search
Social Media Will Not Replace Search
By Chris Crum - Tue, 10/06/2009 - 12:10
Do You Trust Strangers More Than Search Results?
Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.
"In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure," says Nielsen. "And as social media usage continues to increase (unique visitors to Twitter.com increased 959% YOY in August) I can only expect this figure to grow."
If you were still questioning the possibilities of getting traffic from social networks like Facebook, MySpace, Twitter, etc., perhaps this information will help ease your doubts. While the traffic may not always be as significant as what comes from search, additional traffic is additional traffic, and the viral potential offered by social networks shouldn't be ignored.
"At the root of the changing nature of content discovery is the sheer amount of information that is available on the Web," says Nielsen. "If you want to learn more about the latest smartphone released into the market, your favorite search engine is sure to provide you with hundreds, if not thousands, of articles about the device. But with the increasing number of resources available, it’s difficult to know what you should believe or take at face value."
According to the firm's findings, 26% of "socializers" or those who spend over 10% or more of their online time on social media, feel that there is too much information online. Nielsen says, "So are social networks replacing portals or search engines? Perhaps. Regardless, if we don’t understand and address people feeling increasingly alienated by the amount of information on the Internet, and the need for a human guide, yes, your favorite social network (or something like it) will become the next great content gateway."
Of course the search engines are built on a cross between human and mechanical elements. Google's search quality team has been discussing this very process. Personally, I'm all for social media, but I don't usually have too much trouble finding the information I seek using search. If anything, I think the information overload simply stresses the need for the continued improvement in search quality.
Your friends may not have all the answers you seek. Furthermore, if you are asking people you don't know, why would you trust them any more than search results?
Search and social media are not completely separate entities. Social networks have search functionality and search engines search through social networks. It's all intertwined.
By Chris Crum - Tue, 10/06/2009 - 12:10
Do You Trust Strangers More Than Search Results?
Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.
"In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure," says Nielsen. "And as social media usage continues to increase (unique visitors to Twitter.com increased 959% YOY in August) I can only expect this figure to grow."
If you were still questioning the possibilities of getting traffic from social networks like Facebook, MySpace, Twitter, etc., perhaps this information will help ease your doubts. While the traffic may not always be as significant as what comes from search, additional traffic is additional traffic, and the viral potential offered by social networks shouldn't be ignored.
"At the root of the changing nature of content discovery is the sheer amount of information that is available on the Web," says Nielsen. "If you want to learn more about the latest smartphone released into the market, your favorite search engine is sure to provide you with hundreds, if not thousands, of articles about the device. But with the increasing number of resources available, it’s difficult to know what you should believe or take at face value."
According to the firm's findings, 26% of "socializers" or those who spend over 10% or more of their online time on social media, feel that there is too much information online. Nielsen says, "So are social networks replacing portals or search engines? Perhaps. Regardless, if we don’t understand and address people feeling increasingly alienated by the amount of information on the Internet, and the need for a human guide, yes, your favorite social network (or something like it) will become the next great content gateway."
Of course the search engines are built on a cross between human and mechanical elements. Google's search quality team has been discussing this very process. Personally, I'm all for social media, but I don't usually have too much trouble finding the information I seek using search. If anything, I think the information overload simply stresses the need for the continued improvement in search quality.
Your friends may not have all the answers you seek. Furthermore, if you are asking people you don't know, why would you trust them any more than search results?
Search and social media are not completely separate entities. Social networks have search functionality and search engines search through social networks. It's all intertwined.
Thursday, July 23, 2009
Push for 'instant-on' web search
A company that provides "instant-on" computing will bring "instant search" to the PC for the first time.
Splashtop, made by DeviceVM, already lets consumers access email, chat with friends, share photos or surf the web seconds after turning on their PC.
The deal involves three search leaders including Yahoo in the US and Japan, Baidu in China and Yandex in Russia.
DeviceVM's Dave Bottoms said the deals make sense because web searching is fundamental to computer users.
"Search is the tip of the iceberg in being able to offer a lot of different web services, but when you think about where people spend their time online, it's in search," Mr Bottoms, senior director of product management, told BBC News.
"I think this is the next new start experience frontier we are witnessing at the device level."
A web analytics firm, Comscore, found that in June alone Americans conducted more than 14 billion core searches, up from 10.8 billion in 2008.
"A lot of people use search as a basic navigation tool," said DeviceVM's marketing director Sergey Krupenin.
"Instead of typing in Facebook.com in the address bar, users are typing it into the search box."
'Accessible'
Depending on what part of the world users are in, as soon as they switch on their computer, they will be greeted by a front page that offers a free Yahoo branded search box or one that says Yandex or Baidu.
"Web search has emerged as the dominant and universal navigation tool...and providing instant search will further expand our search leadership in China, the largest and fastest growing internet search market in the world," said Haoyu Shen, vice president of operations for Baidu.
"The search distribution landscape is changing, and instant search is one of the ways Yahoo provides our users with a convenient and highly accessible Yahoo search experience," said Tim Mayer, vice president of North America search and social experiences for Yahoo.
In America analysts are not so sure this "instant-search" feature will make a big difference in driving more users to Yahoo, which has 20% of the US market versus Google's 65% share.
"I don't think these deals have a dramatic impact on market share," said Greg Sterling of search news site SearchEngineLand.
"People's habits are fairly well established now when they go online. However some people will undoubtedly use Yahoo for their search because they are lazy and it's right in front of them," said Mr Sterling.
"That might mean Yahoo will get an incremental bump, but it won't be significant."
'Instant internet revolution'
Splashtop comes pre-installed on computers. At the moment it is on over 10 million PCs across 200 models made by Asus, HP, Lenovo, Sony, Acer and LG.
Mr Bottoms said the company estimated that by the end of this year, Splashtop -and the "instant internet revolution" that it heralds - will be on 40 million devices.
By the end of 2010, he believes, that number will be up to 100 million computers.
DeviceVM said the growing popularity of netbooks is key to this success and that this new instant search feature plays nicely into how people use these low-cost mini laptops.
"Users generally use netbooks on the go for chunks of a half an hour or so compared to notebooks or laptops where they will spend around three hours at home or in an office.
"With the emergence of netbooks, we are definitely seeing a lot of consumer demand for always being connected, always on and being able, at the press of a button, to get searching on the web quickly," explained Mr Bottoms.
A report by DisplaySearch said that demand for netbooks has been hot and looks to get hotter.
They are projected to grab a 20% share of the worldwide market for this year with consumers expected to buy almost 33 million netbooks - a doubling of last year's 16 million.
"The culture of 'on-the-go' means that speed is important to these users," said SearchEngineLand's Mr Sterling.
"I think that will be a benefit to the netbook experience and this is where that quick search box will have its appeal."
Windows 7
Splashtop and other "instant-on" offerings from other companies bypasses Microsoft Windows, the dominant operating system on PCs.
But software giant Microsoft has said Windows 7 promises to be a leaner, lighter propositsion that can compete in this space.
The company has just released Windows 7 into the hands of computer makers in a process known as "release to manufacturers". This is the last big step before the product reaches users in late October.
Microsoft claims that Windows 7 test results showed PCs have gone from a "cold boot" - from switched completely off - to a ready desktop at speeds comparable to the instant-on environments.
But DeviceVM's Mr Krupenin said that still does not solve the basic problem of speed.
"It is not about how fast an operating system is but how much is loaded onto it. Six months after people have bought their computer, it works at least two times slower because of all the applications that have been added on.
"Splashtop is an optimised environment around the browser and you are not installing anything there," he explained.
The company said it expects to see their 'instant-search' page on devices from September onwards.
By Maggie Shiels
Technology reporter, Silicon Valley
Splashtop, made by DeviceVM, already lets consumers access email, chat with friends, share photos or surf the web seconds after turning on their PC.
The deal involves three search leaders including Yahoo in the US and Japan, Baidu in China and Yandex in Russia.
DeviceVM's Dave Bottoms said the deals make sense because web searching is fundamental to computer users.
"Search is the tip of the iceberg in being able to offer a lot of different web services, but when you think about where people spend their time online, it's in search," Mr Bottoms, senior director of product management, told BBC News.
"I think this is the next new start experience frontier we are witnessing at the device level."
A web analytics firm, Comscore, found that in June alone Americans conducted more than 14 billion core searches, up from 10.8 billion in 2008.
"A lot of people use search as a basic navigation tool," said DeviceVM's marketing director Sergey Krupenin.
"Instead of typing in Facebook.com in the address bar, users are typing it into the search box."
'Accessible'
Depending on what part of the world users are in, as soon as they switch on their computer, they will be greeted by a front page that offers a free Yahoo branded search box or one that says Yandex or Baidu.
"Web search has emerged as the dominant and universal navigation tool...and providing instant search will further expand our search leadership in China, the largest and fastest growing internet search market in the world," said Haoyu Shen, vice president of operations for Baidu.
"The search distribution landscape is changing, and instant search is one of the ways Yahoo provides our users with a convenient and highly accessible Yahoo search experience," said Tim Mayer, vice president of North America search and social experiences for Yahoo.
In America analysts are not so sure this "instant-search" feature will make a big difference in driving more users to Yahoo, which has 20% of the US market versus Google's 65% share.
"I don't think these deals have a dramatic impact on market share," said Greg Sterling of search news site SearchEngineLand.
"People's habits are fairly well established now when they go online. However some people will undoubtedly use Yahoo for their search because they are lazy and it's right in front of them," said Mr Sterling.
"That might mean Yahoo will get an incremental bump, but it won't be significant."
'Instant internet revolution'
Splashtop comes pre-installed on computers. At the moment it is on over 10 million PCs across 200 models made by Asus, HP, Lenovo, Sony, Acer and LG.
Mr Bottoms said the company estimated that by the end of this year, Splashtop -and the "instant internet revolution" that it heralds - will be on 40 million devices.
By the end of 2010, he believes, that number will be up to 100 million computers.
DeviceVM said the growing popularity of netbooks is key to this success and that this new instant search feature plays nicely into how people use these low-cost mini laptops.
"Users generally use netbooks on the go for chunks of a half an hour or so compared to notebooks or laptops where they will spend around three hours at home or in an office.
"With the emergence of netbooks, we are definitely seeing a lot of consumer demand for always being connected, always on and being able, at the press of a button, to get searching on the web quickly," explained Mr Bottoms.
A report by DisplaySearch said that demand for netbooks has been hot and looks to get hotter.
They are projected to grab a 20% share of the worldwide market for this year with consumers expected to buy almost 33 million netbooks - a doubling of last year's 16 million.
"The culture of 'on-the-go' means that speed is important to these users," said SearchEngineLand's Mr Sterling.
"I think that will be a benefit to the netbook experience and this is where that quick search box will have its appeal."
Windows 7
Splashtop and other "instant-on" offerings from other companies bypasses Microsoft Windows, the dominant operating system on PCs.
But software giant Microsoft has said Windows 7 promises to be a leaner, lighter propositsion that can compete in this space.
The company has just released Windows 7 into the hands of computer makers in a process known as "release to manufacturers". This is the last big step before the product reaches users in late October.
Microsoft claims that Windows 7 test results showed PCs have gone from a "cold boot" - from switched completely off - to a ready desktop at speeds comparable to the instant-on environments.
But DeviceVM's Mr Krupenin said that still does not solve the basic problem of speed.
"It is not about how fast an operating system is but how much is loaded onto it. Six months after people have bought their computer, it works at least two times slower because of all the applications that have been added on.
"Splashtop is an optimised environment around the browser and you are not installing anything there," he explained.
The company said it expects to see their 'instant-search' page on devices from September onwards.
By Maggie Shiels
Technology reporter, Silicon Valley
Thursday, July 09, 2009
Gasta Tech News: Microsft v Google in OS Battle
Microsoft (NSDQ: MSFT) still hasn’t commented on Google’s plans to introduce an operating system of its own. An official statement is coming later today and we’ll post it here when it comes out. (Update: Microsoft now says it will in fact not comment). But there are lots of reasons why Microsoft does not need to be too concerned about Google’s foray into its home turf. Here are five:
—Windows 7 is not Vista: Google’s operating system, which is initially targeted for netbooks, will only be available starting in mid-2010. By then, Microsoft’s new operating system, Windows 7, will have been on the market for at least nine months. Unlike its predecessor Windows Vista, Windows 7 has received rave early reviews. Also unlike Vista, Microsoft has promised that Windows 7 will work as well on netbooks as on high-end gaming PCs. As one Microsoft employee wrote on his blog today, “If Win7 didn’t have a SKU for Netbooks, this might even be interesting.” Microsoft will therefore be in a strong position to defend its turf than when Chrome OS comes out
—Microsoft is building its own browser optimized to run web apps: Like Google (NSDQ: GOOG), Microsoft understands that more people are running applications from within the browser—and is moving quickly to adapt its products to that reality. The company’s research arm, Microsoft Research, is developing a new browser called Gazelle, which it describes as a “browser-based OS” optimized to run web apps. Just last week, the company put out a summary of the principles behind the project.
—Chrome OS will compete with Ubuntu: Chrome OS—which is open source—will further fragment the open source operating system market, since it will provide yet another option, writes Renai LeMay at ZDNet. This comes just as Ubuntu was becoming the dominant choice. He writes, “In this context, Google’s decision to create its own Linux distribution and splinter the Linux community decisively ... can only be seen as foolhardy and self-obsessive.” That could obviously benefit Microsoft.
—Are consumers ready for a life on the web? Most of the user experience in Chrome OS will take place on the web, so it’s not likely that computers with the operating system installed will be able to run any Windows applications. That will likely limit adoption. Writes Bernstein Research’s Jeffrey Lindsay, “Google would need to rely on people to more fully adopt web-based services (a long-dated proposition), or for software developers to port their applications over to Chrome OS.”
—Google’s track record outside of search is poor: Google has launched other high-profile attacks on Microsoft products, with only limited success so far. The company has gone after Office with Google Docs and Internet Explorer with Chrome. Both products may have generated lots of buzz but not much market share. And, of course, Microsoft is also going on the offensive, with its revamped search engine Bing, which directly targets Google’s core business.
—Windows 7 is not Vista: Google’s operating system, which is initially targeted for netbooks, will only be available starting in mid-2010. By then, Microsoft’s new operating system, Windows 7, will have been on the market for at least nine months. Unlike its predecessor Windows Vista, Windows 7 has received rave early reviews. Also unlike Vista, Microsoft has promised that Windows 7 will work as well on netbooks as on high-end gaming PCs. As one Microsoft employee wrote on his blog today, “If Win7 didn’t have a SKU for Netbooks, this might even be interesting.” Microsoft will therefore be in a strong position to defend its turf than when Chrome OS comes out
—Microsoft is building its own browser optimized to run web apps: Like Google (NSDQ: GOOG), Microsoft understands that more people are running applications from within the browser—and is moving quickly to adapt its products to that reality. The company’s research arm, Microsoft Research, is developing a new browser called Gazelle, which it describes as a “browser-based OS” optimized to run web apps. Just last week, the company put out a summary of the principles behind the project.
—Chrome OS will compete with Ubuntu: Chrome OS—which is open source—will further fragment the open source operating system market, since it will provide yet another option, writes Renai LeMay at ZDNet. This comes just as Ubuntu was becoming the dominant choice. He writes, “In this context, Google’s decision to create its own Linux distribution and splinter the Linux community decisively ... can only be seen as foolhardy and self-obsessive.” That could obviously benefit Microsoft.
—Are consumers ready for a life on the web? Most of the user experience in Chrome OS will take place on the web, so it’s not likely that computers with the operating system installed will be able to run any Windows applications. That will likely limit adoption. Writes Bernstein Research’s Jeffrey Lindsay, “Google would need to rely on people to more fully adopt web-based services (a long-dated proposition), or for software developers to port their applications over to Chrome OS.”
—Google’s track record outside of search is poor: Google has launched other high-profile attacks on Microsoft products, with only limited success so far. The company has gone after Office with Google Docs and Internet Explorer with Chrome. Both products may have generated lots of buzz but not much market share. And, of course, Microsoft is also going on the offensive, with its revamped search engine Bing, which directly targets Google’s core business.
Tuesday, August 26, 2008
Gasta to team up with Russian Search Engine Yandex
Yandex operate Russia’s largest internet search engine and are a leading Russian internet and technology company. Our goal is to provide easy access to the wealth of information available online to answer any questions our Russian-speaking users may have. We rely on our in-depth understanding of the Russian language, culture and internet market to provide our users with sophisticated web search and information retrieval services. We also offer them a portal providing a range of other free services and extensive local, national and international information, including user-generated content, which we aggregate and structure in a neutral and user-friendly manner. We believe that putting the needs of our users first is the foundation for the success of our business.
Russian education has historically focused on science and technology, valuing strong applied mathematics and data analysis skills. From our start, we have benefited from this focus, drawing upon the considerable pool of technically proficient, local talent in Russia to create a leading technology company. For more than 15 years, our team has been developing and optimizing our web search and other technologies, earning the trust of our users and making Yandex one of the best known internet brands in Russia.
During the first quarter of 2008, our flagship internet search engine accounted for approximately 54% of all search traffic in Russia, according to Liveinternet.ru, and was one of the top 10 search engines in the world during that period, according to comScore. Over that same time period, our portal generated a monthly average of approximately 3.2 billion page views, including 900 million search results pages.
History of Yandex
The history of Yandex dates back to 1990, when Arcadia Inc., which later became CompTek, initially developed two informational search systems: the International Classifier of Inventions and the Goods and Services Classifier. These systems provided the foundation for Yandex’s technology.
In 1993, the founders of CompTek created Yandex as a search mechanism for the Russian language. Some of our portal’s users have speculated on the etymological origins of the word. One of the more imaginative theories suggested a correlation of “Yan” to the white and “sunny” half of the Yin-Yang symbol. To put the rumors to rest on the meaning of the name, the two founders, Arkady Volozh and Ilya Segalovich, coined the term “Yandex” as an acronym for the phrase “Yet Another Indexer.”
From 1993 to 1994, Yandex’s developers collaborated with the Russian Academy of Sciences to enhance the system’s linguistic capabilities, tailoring it to the Russian language. As an “inflective” language, Russian uses numerous word variations to reflect grammatical purpose and meaning. A key technological advantage of Yandex is that it automatically searches all possible forms of a given word, making each search more accurate.
Another important feature of Yandex’s search technology is morphology hypotheses building, that takes into account the distance between the searched words within sentences and paragraphs. Furthermore, Yandex.ru indexes and searches documents in the major Cyrillic languages — Russian, Ukrainian and Belorussian — as well as in English, French, and German that might be of interest to the Russian-speaking audience
Thursday, July 10, 2008
Gasta Branding: Organic Search listings
Purchasing your keywords in InstantAds or SearchMatch on the Gasta and Europasearch network will significantly increase you web presence for the minimum price.
Google has unveiled its first major piece of research to prove search can have a big impact on a company brand . The move could help to drive significantly more brand budget online. The findings, from a pan-European research project commissioned by the search giant, showed coming top of organic listings raised purchase consideration of a brand 4%. It also found exposure to a listing in the top paid position, with no organic listing on the page, increased purchase consideration 20%. The new and (to the tech savvy generation) most important factor in branding your company is to get into search listings and Gasta.com is a really simple and inexpensive way of doing that.
Thursday, February 07, 2008
Gasta Tech News: Mobile Email for the Masses
Until recently, mobile email use has been limited to business users who can afford to buy an expensive smartphone and are willing to accept a costly data plan. But there have been strong signs over the course of 2007 that the age of mobile email for the masses is upon us. The combination of the adoption of industry standards enabling push email on mass market feature phones and affordable service plans is set to make mobile email for the mass market a reality. Evidence of this shift is seen in particular in emerging markets, where fixed-line infrastructure is limited and PC penetration is low, whilst mobile phone penetration is soaring.
The mobile operators in emerging markets now have the opportunity to make the mobile phone the primary method of accessing the internet, with mobile email probably being the most popular application for both business users and consumers. As a result, I can see mobile email consumption in the emerging markets of Asia, the Indian subcontinent, the Middle East, Africa, and Eastern Europe leapfrogging the 'developed world' in Western Europe and the U.S., which will mostly remain limited to high-end business user email.
However, to make this happen, it is important to use middleware that can support the majority of the mobile phones that are already out there in those markets. Communication only works if it can be sent and received; so, by using standards such as IMAP (LEMONADE), SyncML, and email-to-SMS conversion, we will see email and synchronization services extended to every single mobile phone on the planet.
While we are all drawn to sexy new devices such as the Apple iPhone, the fact is that smartphones represent only a tiny portion of the addressable market. The vast majority of phones in use today (and in the foreseeable future) are mass market feature phones. Therefore, it is essential for service providers to offer push email and synchronization solutions that work well on the phones that are already in users' hands today. In 2008, the time is right for mobile data pricing plans to fall and, as customer numbers increase, we will start to see mobile email becoming the next generation SMS.
*Source: Visiongain Mobile Email Market Report
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