Sunday, October 12, 2008

Gasta European Search

Easy Access To European Search: Make Your Competitors Pay You

I guess it's small by some standards, but there seems to be increasing interest in the European Search Engine Network we have posted about before that is well established in several countries over the past 12 years. With over 3.5 million unique visitors a month it's not small, but it should be clear to almost anyone that there is substantial room for growth.

We've been asked to not disclose the name of the company or the main search engine at this time, but when I get the ok I will post again. I think this will be pretty big news when the full story comes out.

Short list of potential buyers:

There are others but I am less certain about them.

There is talk about some companies with no connection to search currently jumping in with an acquisition such as this. It only makes sense, since the cost to run a large advertising campaign can be considerable and what better way to save money on advertising then to buy all of the search and eyeballs you need for one set price? Then you can charge your COMPETITORS to run their ads on your network of search sites.

Once you do that, you no longer "lose" any business to your competition, since they pay you if they get the customer...!!!