Milind Mody, CEO of eBrandz Inc has stated that Local search engines have most to benefit from the downturn.
Search engine marketing might have to scale down branding campaigns in favor of tactics which yield great 'short as well as long term Return on Investment'."
Specifically Mody said that local search is an important part of the overall mix. "Client reviews and customer ratings form an important aspect of local search SEO. These reviews also helps in branding and reputation management. So I would also highly recommend working with clients on getting their customer ratings and reviews on local search engines."
He said he believes that online advertising is more recession proof than other forms of advertising and that research indicates that any decline in online advertising is because clients are slashing their overall budgets.
"In many cases, clients are reducing print and other offline marketing budgets and spending more online," said Mody.