Thursday, January 05, 2012

Trinity Mirror Acquires Communicator Corp

Trinity Mirror continues Digital Acquisitions

Http://www.searchlive.co



UK news publisher (LSE: TNI) is continuing to build up its digital marketing business by acquiring Sunderland-based email marketing group Communicator Corp for £8 ($12.47) million.

Communicator handles email marketing, newsletters and SMS engagement for clients including Phones4U, Birmingham City Football Club and Trinity Mirror itself. The company clocked a £1 ($1.55) million annual profit on £3.5 ($5.45) million revenue in 2010/11.

Trinity Mirror in 2008 bought Liverpool web design agency Rippleeffect for £5.8 ($9.04) million.

CEO Sly Bailey, via release: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.

“Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.

“This investment is another demonstration of our strategic intent to drive more diversified revenue streams across multiple media channels and accelerate our growth into a multimedia business.”

Digital revenue growth is a mixed bag inside Trinity Mirror. In the 17 weeks to October 30, regional digital revenue grew just three percent from last year. In the nationals division, digital sales grew only one percent after disappearing MirrorBingo customers wiped out advertising growth of 33 percent.

Trinity Mirror is buying Communicator from shareholders Paul Callaghan, Gerard Callaghan, John Bernard Callaghan, Steven Nelson, Christopher Wilds and James Bunting. MD Wilds will stay aboard.

Friday, December 30, 2011

Technology trends and news by Krystal Peak

Technology trends and news by Krystal Peak
December 29, 2011 | Comments
Short URL: http://vator.tv/n/230d

This year was filled to the brim with tech IPOs, acquisitions and major moves to the expanding mobile landscape.
1- Second screen focus
This year we started seeing TV programs create hashtags for viewers to stream live comments and questions about programs such as Glee and American Idol. In fact, a study done at the very beginning of 2011 showed that 86% of people were already using their mobile devices while watching television and throughout the year more people started taking that time to tweet or comment about the shows they were watching.
Next year we will see an even deeper focus on assuring that people watching their shows and perusing the Internet at the same time will be focused on the program on TV.
In addition to TV networks including hashtags in the aired programs and streaming content encouraging watchers to comment and share what they are viewing, many companies have started capitalizing on the advertisement revenues available when joining forces with major programs.
GetGlue is a new service that, by April, had already amassed 1 million users, compiling 100 million data points - likes, reviews, check-ins.
With GetGlue, users can 'check in' to a TV show just as you could with Foursquare. Other companies in this space include IntoNow (acquired in April by Yahoo!), Miso and PHILO.
There has been a great deal of buzz around the second-screen phenomenon. In our media-saturated lives, it is no longer enough to watch a show on you television, many people are concurrently contributing to forums and tweeting about the happenings on the program.
One of the major players in the social media around second screens, is a one-year-old start up called Miso.

Recently Miso secured its Series B funding of $4 million, led by Khosla Ventures. Currently, most of the Miso users are based in the U.S., but it appears that more people are starting to pop up from the UK, South America and Asia, as the platform has gained buzz and traction. Users can access the Miso platform via Web browser or iPad, iPhone or Android app.
The small 12-person team at Miso is catering to more than 250,000 users and is looking to double their team size over the next year and continue building out their services with the new funding.
Miso is also a free service and has not yet positioned itself to receive revenue outside the venture model.
People are using second screen devices (mobile, tablet, laptop) as they are watching TV, and in the commentary-heavy drive of online communication, the natural progression is to create a space for TV-centric communication to happen in real time.
Next year, more companies will be popping up and more viewers will be aware of these second screen options. I even expect more offered perks for those that contribute to the online dialogue.
2- Re-emergence of MySpace
Since the re-focusing that happened this year to design MySpace as a music networking site, Internet enthusiasts are interested in seeing if one of the original social networking sites can make a comeback after Facebook wiped out much of the field.
MySpace is reconfiguring its system to be the independent music scene's Spotify with the release of its first major product since it was purchased by Specific Media: a music player with a search engine and Facebook integration.
In June, Specific Media acquired Myspace from News Corporation. Although terms of the deal remain undisclosed, sources say the site sold for $35 million.

When Rupert Murdoch’s Corp. originally bought Myspace back in July 2005, it had paid $580 million.

In the year following February 2010, MySpace saw its traffic drop 44% to 37.7 million unique U.S. visitors, according to comScore. As the users fled, so did advertisers: revenue from advertising, eMarketer predicted, would decline from $288 million in 2010 to $184 million in 2011.
Currently, MySpace has 42 million songs with an exclusive library of 30 million songs from unsigned artists -- a great alternative market for the mainstream focus that Spotify capitalizes on. This year, MySpace has kept a consistent traffic pattern of 25 million monthly visitors.
In the new year it will be interesting to see if reinvention will save the site that was sending out S.O.S signals for the last two years.
3- Airtime launch
During the Web 2.0 Summit this fall, serial entrepreneur Sean Parker announced that he has a new project coming out called AirTime. This new service is expected to have some similarity to Chatroulette and its random video chatting services but without the commonly criticized problems with nudity.
As with most of the endeavors that Parker is involved in, people are taking notice of the strength in his business choices. Since Parker came on the Internet tech scene with Napster, Twitter, Facebook, and Spotify, the potential of AirTime is promising.
Video services have been growing rapidly in past months and have become signature features in big Internet companies such as Skype, Google+ Hangouts and YouTube. Very few details have been reviled thus far, but when it does roll out, we can be sure that everyone will know about it and will have to see what was kept under wraps for so long.
4- Facebook reaches a billion users
At the start of this year, Facebook was just over 650 million users and is closing out the year well over 800 million. At this pace, Facebook will be celebrating a milestone in 2012: the one billion user mark. This will be a momentous moment that will carry over the buzz of the company into its expected IPO in the spring.
With estimates putting Facebook's IPO price at $10 billion --and a valuation of more than $100 billion -- the word billion will be closely tied to the networking company.
The company will then have the powerful tool to sell investors and marketers -- we reach one in every seven people on earth.
But this milestone will also provide a challenge for the company, since any continued growth from that point forward would require serious talks with companies that censor Web sharing (such as China) -- where additional growth would be compulsory.
5- Legal battle for social media ownership
This month a legal battle broke out between a former PhoneDog blogger and the publishing company over who owns the Twitter followers accumulated during his time with the company. In October of last year, Noah Kravitz left his gig at Phonedog.com and agreed to occasionally post some Phonedog.com-related content in exchange for keeping the Twitter account, according to The New York Times, but months later the company sued Kravitz seeking damages equalling $340,000 (or $2.50 per follower per month.)
This lawsuit has many bloggers paying attention to the case to see what might be in store for their curated Twitter followings.
Many writers spend a great deal of time and effort creating their own brand on social sites such as Twitter, Google+, LinkedIn and Facebook, which add value to their insight and would be non-too-pleased to hear that all that work would stay at the company when they move on.
While it is still unclear what the Phonedog_Noah account was intended to be (a place for the writer to curate a following or a place for Phonedog.com to build a readership) many publications choose to create more specific handles like the Guardian UK has done with its Twitter accounts -- creating @guardianbooks, @guardiannews, @guardiantech and several others to build its topic specific followers, while its reporters maintain their own accounts to build author specific readers.
In the coming year we will hear more about publishing companies creating very specific rules about the creation and maintenance of Twitter accounts and who will maintain the followers when employees leave.
6- Political push
With social media becoming inseparable in communication and marketing anything, the political year of 2012 will involve social media in a significant way. Even though the 2008 Obama campaign had a lot of support and following political figures on Twitter is commonplace, the immediacy and direct communication with voters is a growing political tool that will put candidacies to the test for this upcoming election.
We saw some inkling of how social media can hurt political campaigns when the Rick Perry's "Strong" ad became the video on YouTube with the most 'dislikes' and negative comments.
From Twitter town halls to YouTube channels and Facebook polling, there will be a lot of social media elements to the campaign and its seems impossible that any politician is going to take the nomination without strong social media support.
7- New buzz words that make us cringe
Every year there are new tech words that get folded into our vernacular. This year we were inundated with words like monetize, optimize and crowdsource. Many platforms were taking this year to boost their user-base and create revenue models for their services. Next year, I am expecting the explosion of a few new focuses and words.
Gamification: We were seeing the very tip of the iceberg of gamification. This is taking advertisements or services and creating games out of them -- complete with badges, notifications and the exchange of virtual goods for interacting with online services.
Brands that want to increase the interaction that their users have with marketing campaigns are using ramification techniques to increase the time spent and number of clicks on ads they run. News sources are expected to offer up badges for readers based on their loyalty to the company.
Mocial: It's mobile plus social. Yeah, cringe. But this is where every company is going to be putting a lot of focus on next year. With studies showing that most people using social networks are accessing them through their smart phone, the improvement of the mobile functionality is key to growing the dependance. From improving the usability of mobile web access to providing apps (sometime multiple apps) for social features and services, the word mocial will likely be a big conversation in 2012.
MoSoCom: The world of mobile, social and commerce all rolled into one. It may be the worst word I've run into but it is a market that people are running toward in order to get revenue from their online services. One of the biggest areas that is seeing this growth is in the commerce section like Amazon or eBay. These sites are trying to make it easy for someone to post that they purchased a particular item and with one click, allow friends to see and purchase the same item.
8- Sharing e-books will help transition more people to tablets
I have been slow to adopt the e-book revolution because I am a big fan of loaning and borrowing books from friends and it has been very tricky to get that convenience from Kindles and Nooks. In 2012, I am predicting that the world of book loaning and sharing will be a key factor in the growth of the digital book industry.
We have already seen some moves in this direction with public libraries offering digital copies and some books that are no longer under copyright are available for free download.
In order to get more people to buy these mobile book readers, Amazon, Apple, Barnes and Noble and others will need to start offering services to share books with friends for a small fee or for free -- then we would be combining the wonders of social media, book recommendations, and digital readers.
I might even be willing to deal with a few ads for the access to digital copies of books that my friends have.
9- Facebook will get iOS integration
It hasn't been announced but I am making the call -- the next iOS upgrade will include Facebook integration in i-device native apps. Twitter made the cut this year and introduced thousands of new users to the fun of micro-blogging and it only seems natural that the next would be the largest social networking site, Facebook.
Facebook would also love to jump on this bandwagon as it inches closer to IPO and is looking to be everywhere it possibly can (gaining more eyes on ads) and build an even stronger relationship with Apple.
From posting photos to checking-in, i-devices are ruling the one click social sharing and will continue to support the social media evolution.
10- Yelp and Facebook will bring back confidence in tech IPOs
This year was a lackluster time for tech IPOs -- from the Demand Media flop and the dim showing from Zynga to the nose-dives that Pandora and Groupon have endured, we are all awaiting Yelp and Facebook to put some boost back into the Internet tech sales.
Investors are excited to see the $10 billion IPO of Facebook and the possibly $100 million Yelp debut.
These IPOs are expected to put air back into the investment sales. I am anticipating exciting pops in both stocks and continued announcements of revenue growing endeavors that may put additional fire under their competitors' feet.

Tuesday, November 22, 2011

Chocolate Snowmen &Questions we are often asked about Google



One of the questions we are always asked is why should I use Gasta search and not Google? Well,one reason is local content, also fairer advertising costs as we do not use the often abused Pay per Click model. With Gasta search you can get as many clicks as you like because you only pay for the alloted time you have purchased your advert slot duration. heres an example: If i buy an InstantAd for the keywords 'Chocolate snowman' for 3 months, at a cost of 30 Euros (it is christmas)

I can get an estimated 300 hits to my landing page, now multiply that by 30 because that is how many keywords you get for one InstantAd on Gasta search.
30 keywords =3 months. Now is that serving small businesses in a proper way or not? to get the same amount of traffic in one day from Google would cost a company hundreds of dollars. same with our prestige SearchMatch Ad platform

What is SearchMatch?

Gasta Keyword SearchMatch™ offers you the opportunity to purchase a keyword or keyword phrase for up to 1 year. Be seen by up to 20 million users per month on the complete Gasta Adnetwork. Best of all you can control and modify your advert during the lifetime of its campaign

When a users searches using your keyword your site will come up in the number 1 prime position.

SearchMatch™ makes it easy for you to achieve number 1 rank and you don't even have to wait as your site will be listed automatically. SearchMatch allows you to purchase a keyword or phrase with the Gasta Search Network. When a user searches for your term you will be listed as the first result. We help you reach you target audience using our geo-targeting system. You can revise your ad text and links and any time.
What is a keyword or phrase?

Keywords or keyword phrases are selected by you and should help describe your site, product or service that you are promoting. For example if you ran a jewellery shop and you choose a keyword 'diamonds', now when I enter my search term as 'diamonds' your ad will appear as a sponsored link.
How Many keywords can I purchase?

As many as you require, you will only be charged per keyword/phrase.

Contact us to buy a bulk listing at a discounted price.
Why do I want to be at the top?

When a user enters a search term that matches one of your keywords or keyword phrases your SearchMatch™ Keyword or keyword phrase is displayed. The further up the results page the more likely it is that a user will choose to click on your listing.
Where will my ads appear?

For an up-to-date partners list go here
What does it cost?
Rate Card

The other reason why people prefer Gasta search instead of Google is a thing called a 'Filter Bubble' this is like what Google uses to provide you with results it thinks you like (because it remembers what you searched for!) We don't do that, period. we believe in your right to privacy and do not in the slightest way manage or manipulate our user searches. We also do not filter your news or views,all blogs are welcome on our network. We promote web freedom and nuetrality.

We do not accept pornographic adverts, there is a warning on our advertising pages that states

Advertising Policy

Gasta Search Network does not support the promotion of or proliferation of Gambling, Adult or Gorish Content. Any Advertiser who knowingly cloaks or otherwise disguises adverts to lead to banned content will have the ads stopped will no refund.

Gasta Search Networks continuously monitors third party information sources for unwanted and undesirable content. Gasta would like to thank our supports and users for assisting us in our efforts to maintain the credibility and family values of our search network.

Friday, September 02, 2011

gasta sales consultant

Nelson Report on Gasta.com

Gasta European Search
Easy Access To European Search: Make Your Competitors Pay You


I guess it's small by some standards, but there seems to be increasing interest in the European Search Engine Network we have posted about before that is well established in several countries over the past 12 years. With over 3.5 million unique visitors a month it's not small, but it should be clear to almost anyone that there is substantial room for growth.

We've been asked to not disclose the name of the company or the main search engine at this time, but when I get the ok I will post again. I think this will be pretty big news when the full story comes out.

Short list of potential buyers:
AOL
Yandex
Rediff
Ask
Baidu
Cuil
Rambler
Amazon
Wikia
Alccoona

There are others but I am less certain about them.

There is talk about some companies with no connection to search currently jumping in with an acquisition such as this. It only makes sense, since the cost to run a large advertising campaign can be considerable and what better way to save money on advertising then to buy all of the search and eyeballs you need for one set price? Then you can charge your COMPETITORS to run their ads on your network of search sites.
Once you do that, you no longer "lose" any business to your competition, since they pay you if they get the customer...!!!

Tuesday, July 12, 2011

Gasta.com is looking for Business Partners

Gasta.com is looking for Business Partners

Gasta.com is a search network that takes in and redistributes contract feeds from Ask, MSN Live, Google, and Mirago search results, Gasta.com then distributes these results and sells our own products SearchMatch™ & InstantAds™ on the front page and in the number(1) position. Gasta receives residual payments from Google, Chitika, and Mirago PPC models as well as selling our own keywords and Google adverts.

Gasta.com is looking for a partner company to help us develop an exit strategy or find an investor for the Gasta search network as a whole. The gasta.com search network currently owns over 250 search domains, translated into German, French, Chinese, and several European languages, Each search engine has an administration area for each domain that can be replicated onto new domains in minutes.

White Label Solution

Gasta can apply any search feed in any language, for any Geographical region, in minutes from our admin areas and then monetise these regions by advertising. This means Gasta can now offer geographical regions, companies, cities, and industrial sectors the opportunity to launch their own geo-targeted and white label hosted search solution.

Clients can launch their own branded search engine in a matter of hours and select from a variety of advertising and content partner solutions such as Google ad sense, Yahoo Pay per click, Youtube, Mirago, Ikojo, Yahoo mobile, Msn Live, and virtually any other content partner, The Gasta administration area is set up for express and easy inclusion of Content and is simple to use.

We here at Gasta have looked carefully at what we need to do in the future, we have developed a strategy to launch local Mobile search through the development and exploitation of widgets and web2.0 open social technology, we can then launch these channels in any geographical region using our search domains.

We here at Gasta feel that, with the right partner we achieve these aims and also provide us with the support we require to make any future exit strategy succeed. We also believe the right partner can assist us to find an acquisition or majority investor for the search network, we feel a technology company which may be looking to expand into Europe, and has an advertising and marketing sales team is our best solution. We control 100% equity of the Gasta search network.

E:bizz@amiwired.com