Online TV viewing doubles in past year
The regulator’s annual UK Communications Market Report found the number of people watching TV programmes online grew from 8% to 17%, and nearly a third of internet
The number of UK internet users who watched YouTube hit 9m in April, nearly 50% more than a year ago, while the BBC iPlayer delivered more than 700,000 daily video streams in May 2008.
The number of households with digital video recorders grew 53% in 2007 to nearly 6m (23%) and the majority (88%) use them to fast-forward through ads.
The findings were in line with increased online ad spend, which, according to Ofcom, grew to £2.8bn in 2007, attracting more money than the combined ad spend on ITV1, Channel 4, Five and S4C. Take-up of broadband through a landline grew from 52% of households to 58% in 12 months.
This was mainly driven by consumers upgrading from dial-up to broadband.
More than one in ten mobile phone users have accessed the internet on their phone and 3G mobile connections increased by 4.7m (60%) in 2007 to reach 12.5m subscribers.
According to the Ofcom report, the average UK adult spent seven hours nine minutes a day using various communications services, six minutes more than in 2002. This includes radio listening, TV viewing, time spent online, texting or talking on the telephone.