Gasta Marketing News:UK searches for online discount vouchers grows 133%

UK internet searches for discount vouchers have increased by 133% over the past year, according to Hitwise UK.
Visits to voucher websites have also increased by 45% over the same period, and UK internet users searched for over 20,000 variations on the term voucher, during the 12 weeks ending 15 November.
Hitwise said UK consumers are more likely to visit retailers offering discounts and sales in the run up to Christmas.
Marks & Spencer's recent 20% off sale generated one in every 33 UK internet visits to an online retailer and ranked third behind Ebay and Amazon in Hitwise's Shopping and Classifieds category.
The retailer almost doubled its share of visits to the Department Stores category to 15.72% (from 8.32% the previous day).
During November online retailers received 5.47% of their UK internet traffic from social networks, up from 4.3% the previous year, while 3.87% came from online email services, this was lower than the previous year when 4.9% of online retailers traffic came from Email Services.
Robin Goad, director of research for Hitwise, said, "Fashion is currently the fastest growing retail sector online, and it now accounts for over 10% of all UK ecommerce traffic. One of the key factors in this success has been the way that online fashion retailers have built user communities on social networks."

Gasta Search Network:New Report Documents Insanely Long Tail Of Search

New Report Documents Insanely Long Tail Of Search

When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.


Dustin Woodward, a Seattle-based SEO and Web analytics expert, tried to look at the top 10000 search terms recorded by Hitwise during a three-month period. What he got was a very strange-looking graph, with data displayed in almost invisible amounts along great stretches of both axes.


"Top 10,000 Search Terms by Percentage of All Search Traffic" (Source: Hitwise)

So Woodard then examined just the top 100 terms, and this sample generated a graph more normal in appearance. He writes, "However, this is just 100 search terms out of the more than 14 million."

It turns out that, at least in this particular three-month data set, the top 100 terms accounted for just 5.7 percent of all search traffic. Expand to the top 500, 1000, and 10000 terms, and just 8.9 percent, 10.6 percent, and 18.5 percent of all search traffic is involved, respectively.


"Top 100 Search Terms by Percentage of All Search Traffic" (Source: Hitwise)

Woodard concludes, "This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you'd still be missing out on 89.4% of all search traffic. There's so much traffic in the tail it is hard to even comprehend. To illustrate, if search were represented by a tiny lizard with a one-inch head, the tail of that lizard would stretch for 221 miles."

Lone bloggers, SEO professionals, and small businesses (among all other sorts of things) should be able to take comfort in this discovery. Woodard's analysis makes it look like there's plenty of traffic for everyone, without a need for cutthroat behavior and the spending of huge sums of money over the top few search terms.

A better approach might be to optimize for a lot of truly niche terms and see what happens. Be careful not to confuse increased holiday traffic for success - and also not to put your holiday income at risk in the event of failure - but some small-scale testing seems appropriate, at least.

Anyone wanting even more reasons to experiment should know that the Hitwise sample only included 10 million U.S. Internet users, adult search terms were removed by filters, and the three spotlighted months were relatively slow ones.
By Doug Caverly

Gasta what is Digg?

The new Gasta web.20 services are designed to compliment services like Digg to enable users to share content and recommend 'stuff' to each other, the only diference between gasta's new services and Digg is that Gasta offers everything on the one page right before your eyes.

This is what Digg is all about.

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.

How do we do this? Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you). Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.

And it doesn’t stop there. Because Digg is all about sharing and discovery, there’s a conversation that happens around the content. We’re here to promote that conversation and provide tools for our community to discuss the topics that they’re passionate about. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing.

Gasta :Belfast based search network

Gasta Search Network is taking Belfast by storm, In Belfast city with five university campus,
gasta.com and the gasta video network is proving very popular with students and pupils all over Northern Ireland and beyond. Gasta video and bookmarking systems are simple and fun to use, you can store your videos, images, and news items with the simple click of a mouse. check out the development on http://www.mysearchmachine.com/
and let us know what you think!