Google and other net firms could be taxed under plans being considered by the French government.
A report, commissioned by the government, suggests firms such as Google, Yahoo and Facebook should pay a new tax on their online ad revenues.
The money could be used to fund legal alternatives for buying books, films and music on the internet.
But critics say the tax would be difficult to implement and Google says it could slow down innovation.
President Nicolas Sarkozy has taken a tough line on the increasing dominance of digital content.
France has just introduced tough new legislation aimed at removing those who persistently download illegal content from the net.
It has also gone head-to-head with Google over its plans to digitise the world's books, with a project to set up its own digital library financed by the government to the tune of £700m.
And it is considering a law which would give net users the option to have old data about themselves deleted.
The proposals for a tax on content is still very much in the early stages and there are few details of how it would exactly work.
Patrick Zelnik, who contributed to the report and is also the founder of the French president's wife's record label, hopes the idea will be taken on board across the EU.
But Google is among those to have voiced opposition to the plan.
"We don't think introducing an additional tax on internet advertising is the right way forward as it could slow down innovation," said Olivier Esper, senior policy manager for Google France.
The better way to support content creation is to find new business models that help consumers find great content and rewards artists and publishers for their work."
Showing posts with label Gasta Social Networks. Show all posts
Showing posts with label Gasta Social Networks. Show all posts
Saturday, January 09, 2010
Friday, October 23, 2009
Gasta Tech News: Arnon Mishkin on why Steve jobs approach is Important to media companies.
Gasta Tech News:
Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to MMG, he was a partner at the Boston Consulting Group.
One of the most effective television ads for a media company was one that WINS, an all-news radio station in New York, ran several decades ago. It asked viewers if they knew how to set the [preset] “buttons” on their car radio, and then explained, “You pull out the middle button…tune to 1010 WINS…and then push the button all the way in.” In those days, all car radios had the same mechanical preset system. And since hardly anyone had ever read that part of the auto manual, a large number followed the advice in the ad. They wound up driving with the middle button set to WINS – and WINS won the ratings war.
I remembered that piece of ancient media history when I read the latest rumors about the mythic Apple (NSDQ: AAPL) tablet. The tablet has been rumored for long enough to make it the technological equivalent of The Flying Dutchman, but it seems like the device may finally be arriving in port in early 2010. According to Gizmodo, the way Apple is thinking of partnering with content companies suggests it may, in fact, turn out to be worth the wait.
On the web, all content gets posted and made available ubiquitously – through search engines, aggregators and the like. While some call this a wonderful ecosystem, the record shows that almost all the value that has been created on the web has gone to organizations that curate and navigate the masses of available content. They are the companies that have created the essential starting points (first Yahoo (NSDQ: YHOO), now Google,and in the future, maybe, Microsoft (NSDQ: MSFT) via Bing) or folks who create real or de facto “walled gardens” (at first AOL (NYSE: TWX), now apparently Facebook, and arguably Hulu).
Why is it so hard for content makers to create value on the web? Because the web has evolved to minimize content makers’ ability to retain users. Thanks to the power of search, users can bounce from one site to another so effortlessly that it’s tremendously difficult for any one site to monetize their visits.
The iPhone and, apparently, the Apple tablet rely on a very different approach to providing content to users: individual apps, of course. When someone downloads an app, that person immediately becomes a true user of it; the physical size of the device, coupled with a user’s desire to minimize the number of pages of apps, create limits to where that user gets information. While users may choose to drop an app or add others, there is a very clear cost (to the user) of switching from one content provider to another.
In other words, apps allow media companies to compete for that “middle button” that 1010 WINS won. And it’s not just the apps and the iPhone that can help media companies achieve that feat. Any successful e-reader and its downloads could have the same impact. Echoing this point, the author of a previous Leading Voices piece on paidContent argued that the unsung virtue of the Kindle was the way it allows readers to “unitask.”
Unlike the web, the system of apps and downloads (e.g. an e-magazine subscription) provide tools that enable a content developer to build and keep a loyal audience, and you can imagine a variety of workable business models. A business could sell advertising against the customer base or potentially sell things directly to the customer, particularly with the new feature of “in-app purchasing.”
With Apple, the key is that it allows each app developer to “bundle” content – in a sense, just the opposite of what it did with iTunes, where it broke apart the music combo of records and CDs. As companies develop their approaches to apps, they need to figure out:
1. What types of bundles make the most sense – the generic bundles that were the norm in the broadcast television and newspaper industries, or more vertical, branded-identity bundles that were the norm for cable networks
2. How to ensure that they secure as much as possible of the best real estate on users’ iPhones, tablets or other devices
3. How to promote an app, taking advantage of the tools of the web
4. How to move users from their inherently low-margin web sites to different types of e-readers, apps and the like
5. How to make sure they don’t lose the inherent stickiness of apps
As they tackle these questions, content companies can take what they learn in the app and download world and try to make the web more profitable for themselves.
Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to MMG, he was a partner at the Boston Consulting Group.
One of the most effective television ads for a media company was one that WINS, an all-news radio station in New York, ran several decades ago. It asked viewers if they knew how to set the [preset] “buttons” on their car radio, and then explained, “You pull out the middle button…tune to 1010 WINS…and then push the button all the way in.” In those days, all car radios had the same mechanical preset system. And since hardly anyone had ever read that part of the auto manual, a large number followed the advice in the ad. They wound up driving with the middle button set to WINS – and WINS won the ratings war.
I remembered that piece of ancient media history when I read the latest rumors about the mythic Apple (NSDQ: AAPL) tablet. The tablet has been rumored for long enough to make it the technological equivalent of The Flying Dutchman, but it seems like the device may finally be arriving in port in early 2010. According to Gizmodo, the way Apple is thinking of partnering with content companies suggests it may, in fact, turn out to be worth the wait.
On the web, all content gets posted and made available ubiquitously – through search engines, aggregators and the like. While some call this a wonderful ecosystem, the record shows that almost all the value that has been created on the web has gone to organizations that curate and navigate the masses of available content. They are the companies that have created the essential starting points (first Yahoo (NSDQ: YHOO), now Google,and in the future, maybe, Microsoft (NSDQ: MSFT) via Bing) or folks who create real or de facto “walled gardens” (at first AOL (NYSE: TWX), now apparently Facebook, and arguably Hulu).
Why is it so hard for content makers to create value on the web? Because the web has evolved to minimize content makers’ ability to retain users. Thanks to the power of search, users can bounce from one site to another so effortlessly that it’s tremendously difficult for any one site to monetize their visits.
The iPhone and, apparently, the Apple tablet rely on a very different approach to providing content to users: individual apps, of course. When someone downloads an app, that person immediately becomes a true user of it; the physical size of the device, coupled with a user’s desire to minimize the number of pages of apps, create limits to where that user gets information. While users may choose to drop an app or add others, there is a very clear cost (to the user) of switching from one content provider to another.
In other words, apps allow media companies to compete for that “middle button” that 1010 WINS won. And it’s not just the apps and the iPhone that can help media companies achieve that feat. Any successful e-reader and its downloads could have the same impact. Echoing this point, the author of a previous Leading Voices piece on paidContent argued that the unsung virtue of the Kindle was the way it allows readers to “unitask.”
Unlike the web, the system of apps and downloads (e.g. an e-magazine subscription) provide tools that enable a content developer to build and keep a loyal audience, and you can imagine a variety of workable business models. A business could sell advertising against the customer base or potentially sell things directly to the customer, particularly with the new feature of “in-app purchasing.”
With Apple, the key is that it allows each app developer to “bundle” content – in a sense, just the opposite of what it did with iTunes, where it broke apart the music combo of records and CDs. As companies develop their approaches to apps, they need to figure out:
1. What types of bundles make the most sense – the generic bundles that were the norm in the broadcast television and newspaper industries, or more vertical, branded-identity bundles that were the norm for cable networks
2. How to ensure that they secure as much as possible of the best real estate on users’ iPhones, tablets or other devices
3. How to promote an app, taking advantage of the tools of the web
4. How to move users from their inherently low-margin web sites to different types of e-readers, apps and the like
5. How to make sure they don’t lose the inherent stickiness of apps
As they tackle these questions, content companies can take what they learn in the app and download world and try to make the web more profitable for themselves.
Monday, June 15, 2009
Gasta launches new Flash apps search engine for USA
Gasta has launched a third of its web2.0 white label search engines in USA. Gasta has partnered with Chris Nielsen Technologies to launch www.flashseek.com
The flashseek.com search engine was created to focus on Flash services and Flash development Chris Nielsen owner of FlashSeek and WebDomination (a second Gasta white label search) said " Having the opportunity to work with Gasta has been a great experience, the search engiunes were launched in a matter of hours and now it all about bringing people in to share the experience, I think local newspapers around the world who are suffering from the downturn, would do well to look closely at this service. The social marketing tools are great and certainly the in touch with the web2.0 genberation."
If you would like to hear more about Gasta hosted white label search engines contact the gasta website.
The flashseek.com search engine was created to focus on Flash services and Flash development Chris Nielsen owner of FlashSeek and WebDomination (a second Gasta white label search) said " Having the opportunity to work with Gasta has been a great experience, the search engiunes were launched in a matter of hours and now it all about bringing people in to share the experience, I think local newspapers around the world who are suffering from the downturn, would do well to look closely at this service. The social marketing tools are great and certainly the in touch with the web2.0 genberation."
If you would like to hear more about Gasta hosted white label search engines contact the gasta website.
Friday, March 20, 2009
Gasta:Google Index of Gasta Search Network By popularity
Google Index of Gasta Search Network By popularity
Google index of gasta search network shows how effectively Gasta has maximised its global reach. Surprisingly on Google rankings Gasta Ireland lags behind some of the newer domains, while Gasta China, and Gasta India outperform even the UK Engine.
Google Index of Gasta Search Network By popularity
14,300 Gasta China
4,590 Gasta International
2,990 Gasta Japan
1,330 Gasta Europe
1,420 Gotagshare
1,420 Gotagspot
1,220 Gasta India
736 Gasta UK
397 Europasearch
395 Gasta Austria
363 Gasta TV
275 Gasta France
272 Baroneracing
263 Surfni
241 Gasta Germany
171 Gasta USA
232 Gasta Money
156 Gasta Spain
112 Gasta Ireland
101 Gasta Travel
19 Gasta South Africa
Yahoo Index of Gasta Search Network By popularity
(4,330) | Inlinks (426) Gasta International
1,764) | Inlinks (258) Gasta UK
1,458) | Inlinks (116) Gasta Ireland
(868) | Inlinks (51) Gasta USA
(806) | Inlinks Baroneracing
(530) | Inlinks (55) Gasta Europe
(410) | Inlinks (51) Gasta Austria
(359) | Inlinks (50) Gasta India
(312) | Inlinks (51) Gasta China
(261) | Inlinks (49) Gasta France
(247) | Inlinks (51) Europasearch
(243) | Inlinks (52) Surfni
(240) | Inlinks (51) Gasta Japan
(225) | Inlinks (49) Gasta Spain
(208) | Inlinks (49) Gasta Travel
(207) | Inlinks (51) Gasta TV
(110) | Inlinks (48) Gasta Germany
(101) | Inlinks (49) Gasta Money
(5) | Inlinks (45) Gasta South Africa
3) | Inlinks (41) Gotagshare
(5) | Inlinks (45) Gotagspot
(2) | Inlinks (9) Gasta Italy
Google index of gasta search network shows how effectively Gasta has maximised its global reach. Surprisingly on Google rankings Gasta Ireland lags behind some of the newer domains, while Gasta China, and Gasta India outperform even the UK Engine.
Google Index of Gasta Search Network By popularity
14,300 Gasta China
4,590 Gasta International
2,990 Gasta Japan
1,330 Gasta Europe
1,420 Gotagshare
1,420 Gotagspot
1,220 Gasta India
736 Gasta UK
397 Europasearch
395 Gasta Austria
363 Gasta TV
275 Gasta France
272 Baroneracing
263 Surfni
241 Gasta Germany
171 Gasta USA
232 Gasta Money
156 Gasta Spain
112 Gasta Ireland
101 Gasta Travel
19 Gasta South Africa
Yahoo Index of Gasta Search Network By popularity
(4,330) | Inlinks (426) Gasta International
1,764) | Inlinks (258) Gasta UK
1,458) | Inlinks (116) Gasta Ireland
(868) | Inlinks (51) Gasta USA
(806) | Inlinks Baroneracing
(530) | Inlinks (55) Gasta Europe
(410) | Inlinks (51) Gasta Austria
(359) | Inlinks (50) Gasta India
(312) | Inlinks (51) Gasta China
(261) | Inlinks (49) Gasta France
(247) | Inlinks (51) Europasearch
(243) | Inlinks (52) Surfni
(240) | Inlinks (51) Gasta Japan
(225) | Inlinks (49) Gasta Spain
(208) | Inlinks (49) Gasta Travel
(207) | Inlinks (51) Gasta TV
(110) | Inlinks (48) Gasta Germany
(101) | Inlinks (49) Gasta Money
(5) | Inlinks (45) Gasta South Africa
3) | Inlinks (41) Gotagshare
(5) | Inlinks (45) Gotagspot
(2) | Inlinks (9) Gasta Italy
Tuesday, March 10, 2009
Gasta Social Networking: Facebook
Facebook Becoming Major Traffic Driver; Will The Revenue Come Next?
Facebook’s willingness to work with third-party developers and pull in third-party content, and its encouragement of content-sharing between members has helped the social network’s population surge to more than 175 million members. That openness is also boosting Facebook’s status as a traffic-driver: the social net has topped Google (NSDQ: GOOG) as the number-one source of traffic to a number of large sites, including PerezHilton.com, Gasta.com,CafeMom.com and events site Evite.
And it’s a trend to watch, since, as AdAge notes, Facebook now only gets about a third of Google.com’s unique visitors, per comScore, and the traffic—both the clicks and the eyeballs—is what generates search revenues. Companies spent over $12 billion on search marketing last year.
Much of the Facebook-driven traffic comes from links that members post via areas like “Notes” and photos. If Facebook’s influence as a traffic source continues to rise, the next step would be to figure out how to monetize the traffic to those areas with paid search. That would be one way to entice Microsoft (NSDQ: MSFT) to renew its search deal (and give Microsoft a better return on its $240 million investment in the social net).
By Tameka Kee
Facebook’s willingness to work with third-party developers and pull in third-party content, and its encouragement of content-sharing between members has helped the social network’s population surge to more than 175 million members. That openness is also boosting Facebook’s status as a traffic-driver: the social net has topped Google (NSDQ: GOOG) as the number-one source of traffic to a number of large sites, including PerezHilton.com, Gasta.com,CafeMom.com and events site Evite.
And it’s a trend to watch, since, as AdAge notes, Facebook now only gets about a third of Google.com’s unique visitors, per comScore, and the traffic—both the clicks and the eyeballs—is what generates search revenues. Companies spent over $12 billion on search marketing last year.
Much of the Facebook-driven traffic comes from links that members post via areas like “Notes” and photos. If Facebook’s influence as a traffic source continues to rise, the next step would be to figure out how to monetize the traffic to those areas with paid search. That would be one way to entice Microsoft (NSDQ: MSFT) to renew its search deal (and give Microsoft a better return on its $240 million investment in the social net).
By Tameka Kee
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