Gasta the amoebic replicant

Gasta the amoebic replicant

Growing faster and replicating itself across the universe how big can Gasta get?

Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. This is a new innovation in web directories and dynamic linking, and part of the new exciting gasta interface. When designing a new interface a range of disciplines must be used to create the best experience for the interface user, Gasta.com's new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Gasta News:Search engines warned over data

Search engines should delete personal data held about their users within six months, a European Commission advisory body on data protection has said.

The recommendation is likely to be accepted by the European Commission and could lead to a clash with search giants like Google, Yahoo and MSN.

Google and MSN anonymise user data after 18 months, while Yahoo does the same after 13 months.

The body said search companies were not clear enough on data protection.

Google said its privacy policy "strikes the right balance" between privacy, security and innovation.

Peter Fleischer, Google's global privacy counsel, said in a statement: "Google takes privacy incredibly seriously; protecting our users' privacy is at the heart of all our products.

"It is the reason we were the first company to commit to anonymising our search logs, and also why we dramatically shortened our preference cookie lifetime."

In a statement Yahoo said it was reviewing the details of the body's recommendations.

"We remain committed to striking the right balance between protecting user privacy, providing the most compelling online experience, meeting our legal obligations and preventing fraud," the firm said.

Many search engines currently collect and store information from each search query, holding information about the search query itself, the unique PC address (known as an IP number), and details about how a user makes their searches, such as the web browser that is being used.

Users who create an account with a search engine hand over more data to the firms, including search history. Some search engines also enrich personal data held on their users with information from third parties.

The report from the Article 29 Data Protection Working Party said search engine providers had "insufficiently explained" why they were storing and processing personal data to their users.

It said "search engine providers must delete or irreversibly anonymise personal data once they no longer serve the specified and legitimate purpose they were collected for".

The report said the personal data of users should not be stored or processed "beyond providing search results" if the user had not created an account or registered with the search engine.

The advisory body also said it preferred search engines did not collect and use personal data to serve personalised adverts unless the user had consented and signed up to the service.

The body was set up to provide expert opinion to the European Commission and to make recommendations in the areas of personal data and privacy. The Commission usually adopts the recommendations the body makes.

The report also said search engines did not need to gather additional personal data, beyond the IP address of a machine being used, in order to deliver basic search results and advertisements.

It added: "Because many search engine providers mention many different purposes for the processing, it is not clear to what extent data are reprocessed for another purpose that is incompatible with the purpose for which they were originally collected."

It said search engines should not use personally identifiable data to improve their services or for accountancy purposes.

Personal data stored for security purposes should not also be used to improve services, the body recommended.

The report issued a set of obligations to search engines firms, including:

• Search engines should get informed consent from users if they correlate personal data across different services, such as desktop search
• Search engine providers must delete or anonymise (in an irreversible and efficient way) personal data once they are no longer necessary for the purpose for which they were collected
• Personal data should not be held by search engines for longer than six months
• In case search engine providers retain personal data longer than six months, they must demonstrate comprehensively that it is strictly necessary for the service
• It is not necessary to collect additional personal data from individual users in order to be able to perform the service of delivering search results and advertisements
• If search engine providers use cookies, their lifetime should be no longer than demonstrably necessary
• Search engine providers must give users clear and intelligible information about their identity and location and about the data they intend to collect store or transmit, as well as the purpose for which they are collected

The report also warned that if search engines enriched personal data about users from third parties they could be breaking the law unless customers had given explicit consent.

It said users had the right to access, inspect and correct all the personal data about themselves held by search engines, including their profiles and search history.

By Darren Waters
Technology editor, BBC News website

Gasta SEM Basics

Some consider SEO (search engine optimization) and SEM (search engine marketing) synonymous, interchangeable terms. This is not the case. In fact, SEO is a subset of SEM. Although most SEM's perform traditional SEO services (organic site optimization), SEM is generally part of a broader gamut of internet marketing.

The marketing side of SEM involves advertising and target marketing in order to draw traffic to websites. This includes, but does not only pertain to:

Pay-for-inclusion - the SEM firm manually submits your site to applicable search engines and directories. Submission fees are required for submissions to search engines and directories. Many SEM companies guarantee your site will be indexed by the search engines within a short period of time.

Trusted Feeds - when there is no page to crawl, or a site is working off of dynamic pages drawn from a database, they are impossible for spiders to see and index. Trusted feeds send out this dynamic content via XML format so that it can be indexed by the search engines.

ROI tracking - the SEM firm tracks statistics gathered from marketing channels to show ROI trends.

Email Marketing - the SEM company sends out email adverts typically targeting customers related to the SEM's client.

Traditional Ads - Ads are displayed on the SERP (Search Engine Results Page). Ads are based on keywords entered in the search and fees are triggered by impressions (you pay for the ad even if it's not clicked through).

PPC- generally these are text based ads, where the copy is written by the advertiser. The advertiser places a bid amount, choosing the fee they are willing to pay when the ad is clicked through.Typically, the higher the bid, the better ranked the ad will be in the SERP.

SEM has its advantages in that your site can obtain instant traffic increases if the campaign strategy is successful. But relying solely on the marketing side SEM has its disadvantages. It can be expensive as costs will accumulate from ads and PPC. Furthermore, these marketing tactics do not necessarily guarantee stickiness of your site. Search engine marketing may drive initial traffic to your web pages, but this traffic increase will be short term if your pages are poorly laid out and contain weak or irrelevant content. Websites need to be well written, from both a programming and aesthetic perspective.

The intricacies of search engine marketing combined with search engine optimization can also be an overwhelming task for any firm. While a large SEM company may be able to handle the workload of both the marketing and SEO side of the business, specialization will most likely provide better results.

SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms. An SEO firm also sets out to optimize your site for peak performance organically, so that it is seen and listed in the search engines on an ongoing basis. The organic search engine optimization process of SEO is one of the main factors that separates SEO from SEM. Organic search engine optimization provides free search engine positioning, instead of pay for results.

An SEO company tends to have more understanding of website design, programming, and how search engines work. SEO company staff is typically made up of programmers and website designers.

If you were to separate the marketing side of SEM from SEO and compare the two, SEO maintains a better overall ROI than SEM. Sixty percent of top search engine listings are devoted to organic listings. In most cases, a good SEO service is all your site needs to drive traffic to it.

Search Engine Optimization is by no means a simple practice. It is made up of a number of complicated in-depth processes and requires an ample amount of time to comprehend its core facets. Moreover, because SEO is an ever changing industry, keeping up with the latest SEO trends can be difficult. For these reasons we have compiled a list of some of the most important SEO practices to be aware of. This is by no means complete, but should serve as a general guideline.

Change is necessary
One of the misconceptions about SEO is that it will automatically improve a site's ranking within the search engines without necessitating changes to that site. Unfortunately this is not the case. An SEO firm that claims it can mysteriously make a site perform better in the search engines without modifications is not practicing ethical standards.

In order to index websites, search engines send out spiders, or bots, to visit a site's pages. The spider learns what the site is about by 'reading' the site's content, so it can place the site into the appropriate context. Spiders analyze the main body content, as well as content located within the Meta tags. One of the perks to this process is that the more relevant the site's content, the better the rating it receives. Therefore, sites laden with pertinent, text rich content are favored above sites that do not incorporate such strategies.

At the basic level, a true SEO service needs to analyze then apply changes to a site's content, optimizing Meta data and the main body with relevant keywords and phrases popular within that site's vertical. For this reason, site's built predominantly with Flash are simply not as effective in the search engines, because the spiders have nothing to read. If you have a Flash entry page, make sure there is an HTML version available as well.

Contact your SEO service before you update
It's very important to communicate with your SEO service before implementing changes to your website, unless you are 100 percent certain you know what you're doing. Even the slightest alterations can affect your site's rankings in the search engines; when spiders revisit your web property and discover things have changed, it can be for the better or for the worse.

There are numerous instances where clients accidentally overwrite previously optimized work without realizing it. This is a simple mistake, but it can be a costly one. For instance, you may accidentally replace optimized elements in the Meta tags or body content by using older or newer templates that are not optimized properly.

Site redesign is an even more crucial matter. Redesigning your website can be a scary undertaking since it will no doubt affect your site's position within the search engines. Even if you're comfortable making small changes to your website, contact with your SEO practitioner before you implement the new site is imperative because you are typically overhauling the whole thing. Your SEO will be able to offer vital information and the technical assistance required to make this complex process a success.

Gasta.TV up for aquisition?

Gasta.TV up for aquisition? You might think so after reading this from Greg Sandoval

The plight of the music industry has played out like a 1970s disaster film, the kind where the principal characters declare that nothing on earth could threaten their state-of-the-art luxury liner or superstructure.

Crash! Cut to people gasping for air or scrambling for a seat on the lifeboat. That's where the record labels are now; scrounging for technologies and business models that can keep them afloat.

To their credit, the four largest music labels have experimented with a range of ideas. They have finally opened up to the idea of selling MP3s--compressed audio files of songs that can be downloaded from an online source and then stored and played back on a digital music player. They also are dabbling in ad-supported music and have talked about launching a jointly owned subscription service.

Meanwhile, piracy continues to flourish. CD sales continue to tumble. Some top artists, including Radiohead and Nine Inch Nails, began distributing their own music last year, Paul McCartney quit EMI, and Madonna jumped to a concert promotion firm, Live Nation, and an alternative business model.

Half of all music sold in the U.S. is expected to be digital in 2011 and sales of downloaded music will surpass CD sales in 2012, according to a recent Forrester Research report titled "The End of the Music Industry as We Know It." Digital music sales will grow at a compound annual growth rate of 23 percent over the next five years, reaching $4.8 billion in revenue by 2012, Forrester says. However, digital music sales will fail to make up for an ongoing decline in CD sales, which, by 2012, will be reduced to $3.8 billion, according to the report.

So the music industry has its work cut out for it. This is how we see the next year shaping up in the digital music scene.

Gasta Big Snap Campaign News

Microsoft will launch a six-figure competition-based marketing campaign for Live Search next week as it attempts to boost the search engine’s user numbers.

The ‘Big Snap’ campaign is a partnership with Virgin that offers prizes including Virgin Atlantic flights whenever people use Live Search.

Based on the card game Snap, search results will also display cards that, when turned over and matched with another, win a prize.

The campaign’s digital agency, Thin Martian, has also developed bigsnapsearch.com to support the promotion.

Paul Davies, MSN and Windows Live marketing director, said, “Searching is the second-most popular online activity after email and this campaign is designed to enliven people’s everyday search experiences. We wanted to create a compelling mechanic that would motivate and excite users while driving traffic and increasing query volume on Live Search.”

Live Search has 3.5% of the global search share, according to COM Score, behind Yahoo! (13.1%) and Google (66%).