Gasta News: LVMH vs Google: Let the Brand Wars Begin.

LVMH ((Louis Vitton, Moet Hennessy) versus Google goes to the very heart of the shift that the internet has forced upon us all. As the European Court considers whether Google should be allowed to let others bid on LVMH's trademarked brand terms, the broader question is whether brands can retain any sense of control in the online world.
Google is now the most powerful 'media owner' on the planet and it must accept the responsibility that comes with such power. But, its model is built on delivering what its users want. So, while we might argue that the decision to allow others to bid on trademarked brand terms was nothing but a bid to maintain paid search revenue growth, it can argue that it merely gives users the choice they deserve.
As chair of the IPA's search group, I'm keen to hear more on why it did it but, if search - whether paid or natural - is the 'navigation' in our customers' online journeys, then brands must also think hard about the 'conversation', that is their users' engagement in the combination of social sites, tools, emails and blogs that - alongside publisher-owned websites and brand destinations - help to shape their perceptions and, ultimately, their decisions.
The online journey that any one person takes to a decision is an incredible set of complex behaviours, founded on conversation and navigation, that the modern planner must fight to understand, embrace and act in accordance with.
That is a much more interesting battle than the one that's to be fought in Brussels since it deals, not just with what brands do about AdWords, but how they behave in everything they do now that their customers - enabled by services just like Google - are entirely in control.

GASTA WEB 2.0

We will soon be launching our next generation web.20 multimedia search, this version is almost complete and has simple push button administration areas that control search feeds, adverts, links, and keywords, all linked by our InstantLinks, InstantAds, and SearchMatch products. Gasta disseminates information and like an electronic amoeba spreads the information across networks, when a search is made on Gasta the search keyword is collected and collated for popularity, the most popular keywords are then added to the list of Gasta directories; this is all carried out in quantum nanoseconds (on the fly). Web marketers and SME’s then have the opportunity to create an IntantLink ™ to that directory. Users can also bookmark videos, images, webpage’s, and view their search history.

This is a new innovation in web directories and dynamic linking, and part of the new exciting Gasta interface. Gasta’s new interface is designed to give the maximum use of directories but at the same time make easier to use the search tool. Having morphed from an old school directory like Yahoo, Gasta has now harnessed the minimalist elements of Google and tied these to the directory listing by popular keywords. This is very new and very creative design for the launch of Gasta web2.0 with the additional tools of predictive search assists, playlists, and transparent search history we give the user more power to search faster, and more precisely.

Please feel free to have a look around http://www.mysearchmachine.com

And let us know what you think, we would like the opportunity to discuss future strategies partners and individuals.

Gasta mobile world congress, Barcelona 2008

Gasta to attend mobile world congress in Barcelona on 11-14 Febuary 2008, InestNi have kindly invited gasta to attend the mobile world congress in Barcelona. The event is aimed at the wireless telecommunications sector but is also relevant for ICT/Digital Media/Web Development, and mobile marketing companies that supply services and technologies to the sector. This is a great idea by InvestNI as outlined in the recent strategy document converging technologies and industry collaborations are the way forward.