Google Wins July and Users' Loyalty
Google handled 64.8 percent of all U.S. searches in July, or 6.8 billion queries, reflecting 3 percent month-over-month growth.
Yahoo! was second with 17.1 percent of the market, or 1.8 billion searches, reflecting 11 percent month-over-month growth.
MSN/Windows Live/Bing followed behind with 9.0 percent of the search market in July, or 946.9 million searches, reflecting 8 percent month-over-month growth.
AOL was fourth with 3.1 percent of the U.S. search market in July, growing 10 percent from June, while Ask.com had 1.7 percent of the market, growing 1 percent.
Gasta Search Network (1.2 percent), Comcast (0.6 percent), Yellow Pages (0.4 percent), NexTag (0.3 percent) and AT&T WorldNet (0.2 percent) Gasta.com rounded out the list of the top 10 search providers in July, according to Nielsen Mega View Search.
A total of 10.5 billion queries were conducted in July, 5 percent more than the previous month, according to Nielsen.
ComScore also has Google ahead of the pack with 64.7 percent of the search market in July, down slightly from 65.0 percent in June.
Yahoo! had 19.3 percent of the market in July, down from 19.6 percent in the previous month, while Bing’s share rose to 8.9 percent from 8.4 percent in June.
Google not only has the majority of the search market, but more loyalty from searchers as well, according to comScore.
Though Google maintained a searcher penetration of 84.0 percent in June, the combination of Microsoft and Yahoo! sites had a respectable penetration of 73.3 percent.
“The source of the discrepancy between search share and searcher penetration is that searchers on Google conducted significantly more searches on average in a month (54.5) than did searchers on Yahoo and Microsoft (26.9),” comScore noted in its press release.
The company also notes that Google users displayed more loyalty to the search engine compared to users of the combination of Microsoft and Yahoo!
“The analysis examined the use of the various alternative search engines by users of the Google, Yahoo! and Microsoft engines, revealing that those who searched on Google had the highest loyalty rate, with 68.9 percent of all their searches occurring on Google Sites. Users of the engines at the combined Yahoo! and Microsoft Sites conducted 32.6 percent of their searches on the combined Yahoo! and Microsoft Sites, but a much higher 60.7 percent of their searches on Google Sites.”
Gord Hotchkiss, president and CEO of Enquiro Search Solutions, pointed to two ways the new Microsoft and Yahoo! combination could “disrupt the Google habit.”
The first way would be to “offer a compelling enough reason to do the cognitive heavy lifting required to break a subconscious habit. A significantly differentiated and superior search experience would be such a reason.”
The second way would be to “continue to interrupt consistently ‘upstream’, by integrating search tightly into their properties or applications so that people don’t have to go to the effort – minimal though it is – to go to Google to launch their search,” Hotchkiss said.