Sunday, August 09, 2009

FAQ on Gasta white label solution

FAQ on Gasta white label solution

How will our branded site receive traffic?

a) Case 1 - A new domain with no existing traffic or index on Google

· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google

· Our network will cross promote you internally across all our sites (

· Gasta serves between 250k to 500k searches a day <-- We will push you domain

· You domain will be picked up and indexed on Google within 24-72 hours of launching

· Case example <- when initially launched it was index with over 12,000 pages on Google with 6 weeks

b) Case 2 - Existing domain

· You can bring in an existing domain

· As previous applies.

Will we need to SEO the site our selves

· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - HomePage) - this leverages and helps search engines both understand and create an index for you site.

· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.

· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.

Who will host it?

· We can will host it - however we can offer to install the site on your own server if you wish.

Can we customize the links on the home page

a) Standard implementation (eg. or

· Yes, the home page is completely customisable.

· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.

· This is controlled from your admin area, or care-taken by our support team.

b) Custom implementation

· We can 100% create a customised homepage for you - alternative designs or new features as you request

Will there be adsense ads in our result page

· You can turn ads on and off via the control panel.

· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.

· Your ads, your revenue, your option.

Note: On Ads

· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.

· Using the example

o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.

o Now to the right column and at the top - notice your ad - this is 'InstantAds'.

· You can control the number of ads you wish to display in each unit via the admin.

· Both ad types can cross pollinate with each other.

· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'

o 'exact' is a direct keyword or contextual match

o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.

In addition

· You can sell you ad space if desired directly.

· You can create your own network of related sites.

· You can export you ads to existing sites (similar to Google Adsense)

· We can sell ad space for you.

· Turn the feature off.

I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.

Gasta white label solution comes in three partnered solutions.


· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns

· Only the logo and keywords can be customised

· Branding and Copyright remains as part of the Gasta Network


· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.

· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.

· You will receive a 50% discount on all adverts you place across the entire Gasta Network.

· Ad revenue sharing is completely optional. You may turn the ad system off.

· Initial set-up cost


· 100% Control of Ad system and 100% retained Advertising revenue

· 100% Branding as Your Company

· Create your own Exclusive Ad Network and Ad Content.

In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.

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