Some 98% of marketers say online marketing is crucial to business success through the economic downturn, according to research by Efficient Frontier.
The survey of over 300 UK, French and German marketers found 73% expect to see the headcount of digital marketing teams increase through 2009, and 87% of those surveyed predict digital marketing will grow at the same rate in 2009 as it did in 2008.
UK marketers ranked SEM higher than both its French and German counterparts, some 78.5% of UK respondents rated SEM as a 'top three' priority in marketing campaigns.
David White, general manager of Efficient Frontier Europe, said, "We're continuing to see enormous growth from our UK, French and German offices. It's pleasing to see these survey results reflecting a positive story during this current economic environment."
Coca-Cola and Xbox are among brands set to increase their mobile ad investment, as new research shows mobile marketing budgets will grow by 150% over the next five years despite the economic downturn. An O2 survey by Vanson Bourne of 100 marketing and IT directors from the financial services, manufacturing and retail sectors found that 60% favoured mobile marketing due to its targeted nature. Some 85% said mobile marketing campaigns generate a higher response than traditional methods....