Gasta Advertising: Keyword 'respect'

It used to be that happiness was what advertising was all about, while marketing is all about presence, subliminal presence or in your face promotion, put your sign where the masses of people are: or better still where the masses will be, that could be downtown, on tv, or on the web anywhere were people go to do business. Now in the modern world with so much in your face advertising and the pressure to buy so great a new form of advertising dynamic is emerging, advertising now has to mean respect . Respect for the consumer and respect for the brand, sure there is some smooth talking to be done, some marketing with Jazz', but RESPECT is now the main thing, if people don't get respect they don't buy it, simple as that.!