Gasta Search network Url shorteners and share apps in the search prove a winners with building resources and links from LinkedIn and Twitter.
LinkedIn Has New Ways to Drive Targeted Traffic to Your Site
Chris Crum | Staff Writer
April 24, 2010
http://www.WebProNews.com
Some Count LinkedIn as Top 5 Traffic Source
When you think about traffic-driving social networks, LinkedIn may not be the first thing that comes to your mind, and truth be told, there's a good chance it will not drive the kind of traffic Twitter or Facebook will for your site. However, some sites have found it to be a quite valuable traffic tool, and the company seems to want to further cement its status as such.
LinkedIn reportedly has about 65 million members. That may not seem like much compared to Facebooks 400 million (likely well over that by now in reality), but LinkedIn can bring a different brand of relevance to the table.
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Earlier this year, we talked to entrepreneur Lewis Howes (who claims that LinkedIn is one of the top traffic sources to his blogs) about how powerful LinkedIn can be for driving traffic. He had written on the subject previously at Darren Rowse's ProBlogger. "You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers)," Howes told us. "That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time..."
What's New
LinkedIn has announced some changes to its news sharing options, and some of them just may help content spread more like it would on Twitter. Notable changes include:
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1. Public vs. Private - Users now get complete control over who sees what they're sharing (everyone, connections, a group, or one person).
2. Images and article excerpt - Facebook-style images/excerpts that can increase clickthrough potential.
3. See and delete your own posts - preview, edit, and delete options for status updates to prevent typos.
4. Easily re-share - LinkedIn's version of the retweet - just click a button and share content with connections, groups or individuals. This could be a huge factor for traffic. Retweets are great for making content go viral.
5. Improved off-site sharing experience - Now content sites will be able to offer a similar sharing process for LinkedIn to its own internal re-share feature.
6. The URL shortener (Lnkd.in) - LinkedIn calls this a companion to its Twitter integration.
7. Attribution - Re-shared articles give "via-style" credit by attributing something you re-share to the person who shared it with you.
8. Shared items on your profile - If a user chooses to make shared items public, they will appear on their profile.
Howes told us that people don't generally associate LinkedIn with driving traffic, and that their perception of it is more like a resume or a way to get a job. "They don't see all of the powerful tools within LinkedIn that allow you to drive traffic back to your site," he said.
LinkedIn has recently launched some new integrations that can only help with a user's traffic strategy - notably, integrations with Twitter and Microsoft Outlook. "The Outlook integration is a way to connect more with your current LinkedIn contacts, and also help you grow you network as well," Howes noted. The Twitter integration obviously lets you tap into the following you already have on Twitter, which has already proven to be a significant traffic-driving tool.
Showing posts with label LinkeIn. Show all posts
Showing posts with label LinkeIn. Show all posts
Saturday, April 24, 2010
Monday, January 25, 2010
Gasta Social Networking: By Lori Dicker
Gasta Social Tools in Search engine results (SERP) boost the traffic of the whole network.
Tools worth their weight in gold
In many ways, 2009 was the year of the "a-ha!" moment for social media marketing. While many people long-involved with social media and word-of-mouth marketing knew it was only a matter of time for the masses to embrace this type of marketing, others were just starting to get their arms around the importance of establishing and leveraging their social footprint to build engagement, dialogue, and awareness.
As more companies, brands, and individuals are building their social media presences, the universe of online tools -- which used to be somewhat more limited -- continues to expand on a daily basis. Not only do we have more choices in how we place content and measure social media, but the tools available to us also change and improve just as frequently.
Get connected. Want to see the latest in social media marketing tools? Check out the exhibit hall at ad:tech San Francisco, April 20-21. Learn more.
To provide a little background on me: I run a social media marketing agency (KARMA Media Labs) that helps organizations and individuals connect with their target audiences and build word of mouth in the communities where they live. In order to find these audiences and strike a chord, it's important to be armed with the right tools to listen to what is being said, find the right influencers, communicate with your audience in a way that is relevant, and provide content that is likely to be shared.
The following is a list of some my favorite tools and sites -- some free, some paid -- that have been worth their weight in gold in not only finding that desired audience and key influencers, but also putting the right content in front of them to build conversation and word of mouth.Tools for listening, visualizing
For honing in on conversations
Tool: Social Mention
As mentioned earlier, one of the critical components of a successful social media campaign is listening to your audience. One of my favorite free tools to monitor conversation and buzz across social media is Social Mention, which gives a great snapshot of blog, forum, and microblog buzz, sentiment, and keywords. It also tracks video, image, comment, and social bookmarking tags and mentions. While somewhat rudimentary in its search capabilities, my work colleagues and I are big fans of Social Mention and use it on a daily basis to not only find the places where people are engaged in dialogue, but also in reporting buzz to our clients.
For taking a social snapshot
Tool: Addict-O-Matic
As an alternative to Social Mention, when we want a quick, visual picture of brand, personality, or meme buzz across the most popular social spaces, we use Addict-O-Matic's social search engine. This free tool shows real-time placements in social networks, communities, and blogs.
Tools for sentiments, influencers
For weighing sentiments
Tools: Radian6 and/or SM2
If more drilled-down and specific data are needed for a social listening initiative, two paid tools dominate our usage: Radian6 and Alterian's SM2. Both offer great analytical tools, easy-to-use interfaces, powerful data retrieval (and good coverage), agency administration, graphing capabilities, workflow control, and dashboard and exporting functionality. And all at a very reasonable price. The main difference between the two systems is the intervention of actual human beings in the filtering of search results for SM2 and slightly different (and we think better) sentiment scoring for SM2. But the full control of search management and backend from Radian6 amply compensates.
For finding influencers
Tool: Alltop.com
When building a social media marketing strategy, it's important to not only find your audience, but also the tastemakers who influence your audience -- from bloggers to forum moderators. A great free tool for finding communities and influencers related to your audiences' interests is Alltop.com. With Alltop, you discover some of the most relevant sites for not only reaching influencers, but also getting your content in front of the right people who are likely to engage with it.
Tools worth their weight in gold
In many ways, 2009 was the year of the "a-ha!" moment for social media marketing. While many people long-involved with social media and word-of-mouth marketing knew it was only a matter of time for the masses to embrace this type of marketing, others were just starting to get their arms around the importance of establishing and leveraging their social footprint to build engagement, dialogue, and awareness.
As more companies, brands, and individuals are building their social media presences, the universe of online tools -- which used to be somewhat more limited -- continues to expand on a daily basis. Not only do we have more choices in how we place content and measure social media, but the tools available to us also change and improve just as frequently.
Get connected. Want to see the latest in social media marketing tools? Check out the exhibit hall at ad:tech San Francisco, April 20-21. Learn more.
To provide a little background on me: I run a social media marketing agency (KARMA Media Labs) that helps organizations and individuals connect with their target audiences and build word of mouth in the communities where they live. In order to find these audiences and strike a chord, it's important to be armed with the right tools to listen to what is being said, find the right influencers, communicate with your audience in a way that is relevant, and provide content that is likely to be shared.
The following is a list of some my favorite tools and sites -- some free, some paid -- that have been worth their weight in gold in not only finding that desired audience and key influencers, but also putting the right content in front of them to build conversation and word of mouth.Tools for listening, visualizing
For honing in on conversations
Tool: Social Mention
As mentioned earlier, one of the critical components of a successful social media campaign is listening to your audience. One of my favorite free tools to monitor conversation and buzz across social media is Social Mention, which gives a great snapshot of blog, forum, and microblog buzz, sentiment, and keywords. It also tracks video, image, comment, and social bookmarking tags and mentions. While somewhat rudimentary in its search capabilities, my work colleagues and I are big fans of Social Mention and use it on a daily basis to not only find the places where people are engaged in dialogue, but also in reporting buzz to our clients.
For taking a social snapshot
Tool: Addict-O-Matic
As an alternative to Social Mention, when we want a quick, visual picture of brand, personality, or meme buzz across the most popular social spaces, we use Addict-O-Matic's social search engine. This free tool shows real-time placements in social networks, communities, and blogs.
Tools for sentiments, influencers
For weighing sentiments
Tools: Radian6 and/or SM2
If more drilled-down and specific data are needed for a social listening initiative, two paid tools dominate our usage: Radian6 and Alterian's SM2. Both offer great analytical tools, easy-to-use interfaces, powerful data retrieval (and good coverage), agency administration, graphing capabilities, workflow control, and dashboard and exporting functionality. And all at a very reasonable price. The main difference between the two systems is the intervention of actual human beings in the filtering of search results for SM2 and slightly different (and we think better) sentiment scoring for SM2. But the full control of search management and backend from Radian6 amply compensates.
For finding influencers
Tool: Alltop.com
When building a social media marketing strategy, it's important to not only find your audience, but also the tastemakers who influence your audience -- from bloggers to forum moderators. A great free tool for finding communities and influencers related to your audiences' interests is Alltop.com. With Alltop, you discover some of the most relevant sites for not only reaching influencers, but also getting your content in front of the right people who are likely to engage with it.
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